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How could you apply the four types of global strategy to Clif Bar?
Clif Bar was founded in 1992 and makes nutritious food and drinks. They are a privately held company with some 200 employees. The vast majority of sales are in the U.S.A. but has some distribution in Canada. Clif bar sells products via the website in six countries: Austria, Canada, Germany, Japan, New Zealand, and Switzerland.
Apply the CAGE distance framework to the countries where they operate in and explain the relative distance of each to the U.S.A. What are your recommendations for expanding to other countries and which countries would you recommend? What entrance strategy should they employ in expanding the business to new countries?
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