Your family built a successful water bottle company from scratch beginning in 1977 as Americans were embracing healthier lifestyles, especially the…

Your family built a successful water bottle company from scratch beginning in 1977 as Americans were embracing healthier lifestyles, especially the consumption of water. The company was modeled after Poland Springs, and was named Springfield Springs after their hometown. Members of your family have decided to retire, and they promoted you to CEO of Springfield Springs.

Since your tenure began, you have expanded the company’s national profile (using the slogan, “There’s a Springfield Springs near you!”), and you and your company were recently featured on a major network reality television show that offers venture capitalist money to expanding businesses. Your ideas for geographic expansion were generally well received, however, the funders raised numerous questions about unexplored product expansion opportunities in addition to geographic expansion. Specifically, they asked the following questions: 

  • Identify three existing key customer constituents of Springfield Springs bottled water and perform a profitability analysis on each. (Feel free to be creative and explore the customers of your hypothetical company. Remember, Springfield Springs was originally based on Poland Springs.)
  • If the company does move forward with its international expansion, what types of new customer categories will be created? Will the new customer constituents resemble the existing ones? Perform a hypothetical customer profitability model analysis on the new customers. This analysis may be included in your final presentation.
  • If the company expands its product selection further, what types of new customer categories will be created? Will the new customer constituents resemble the existing ones? Perform a hypothetical customer profitability model analysis on the new customers. This analysis may be included in your final presentation. 

Show more

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more