Course Business-412 (Business Policy) Homework: In the News. This project is intended to provide current material for class discussion and review. 1

Course Business-412 (Business Policy)Homework: In the News…This project is intended to provide current material for class discussion and review. To receive full credit for this requirement, submit an In the News… project during Week 2. The project may draw on items from the online environment—newspapers, magazines, and websites—to provide current (i.e., within the last year) examples of course-related topics (i.e., Business Strategy). Relevance and probable interest to the class are especially welcome. These items should be accompanied by a one-page report (using bullet points) explaining.why and how the material is important and relevant to the course content andwhat practical managerial implications the material has.

STRATEGY OF STARBUCKS Starbucks is planning to initiate a defensive strategy for surpassing its competitors. Currently, itstwo biggest rivals are Mc Donald’s and Dunkin Donuts. Mc Donald’s Mc…

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