Marketing Segmentation Research Assignment Objectives: To gain “hands-on” experience doing market research; to utilize data that marketers use for…

Marketing Segmentation Research AssignmentObjectives: To gain “hands-on” experience doing market research; to utilize data that marketers use for making decisions; to compare two different markets.Markets: A county and a City/place (provided by instructor)County: Henrico County, VA an City: Richmond, VA Work Program:https://www.factfinder.census.gov/faces/nav/jsf/pages/searchresults.xhtml?refresh=tSame procedure for your County and your city.Use 2010 Census and 2015 American Community Survey (ACS) and generateeconomic, social and housing tables for 2010 and 2015.Using the tables you’ve generated, prepare an EXCEL spread sheet that compares the following data for the county and the city for both years. Make sure that you show both numbers of people and percent of total population to do a useful comparison.o Total Populationo Population 65+ yearso Population 0-4 yearso Median Ageo Median Household Incomeo Per Capita Incomeo Percent of population living in povertyo Median House Priceo Percent of Home Ownershipo Percent of persons that have bachelors and graduate degreesBriefly discuss and compare your findings in terms of market segments using only the information you’ve gotten from the Census. Determine if the population of the county and/or the city have grown recently and if the people and the area are wealthier or less wealthy than before. Is there a difference between city and county? Compare the 2010 with the 2015 numbers.Given what you know about the population in your area, would you open a new up-scale restaurant in the city or the county. Explain your answer.Format: EXCEL spread sheet and one-page (maximum) to answer questions 4, 5 and 6 (above).Submit via email.

Show more

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more