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1. In a feasibility study, what competitive advantages do the existing competitive entities have and which can be challenged by IKEA?
2. What is the potential for strategic alliances/partnerships or joint ventures? Is this an advisable course of action?
3. How will IKEA source its raw materials?
4. Will localization of products be an important factor for IKEA and if so, in what way can IKEA pursue a localization effect?
5. Are there primary locations for IKEA to base its operations and will there be any challenges in this regard?
6. What other local concerns (values, norms, expected behaviors) should IKEA consider in the development of new markets?
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