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Presentation/PPT
27/08/2022
(TCO 3) A small business is defined as a company that _____. (Points : 5)
is newly launched and has fewer than 100 shareholders is dominant in its field and employs fewer than 1,500 employees has a revenue of less than $750,000 is independently owned and operated and not dominant in its field is funded through personal lines of credit and has fewer than 1,000 employees
Question 2.2. (TCO 3) Which of the following is true regarding high-growth ventures? (Points : 5)
They are usually run by one individual rather than a team. They refer to businesses such as a self-employed consultant, a corner florist, or a small e-commerce venture. They are mostly family businesses. They are built around the personal and financial needs of an individual. They expand rapidly by obtaining a sizable supply of investment capital.
Question 3.3. (TCO 3) TechPoint, a technical writing and business documentation firm, finds it difficult to handle its training requirements. The company forms a one-year contract with Impact Inc., a language training firm, to conduct training and refresher courses for their employees. This is an example of _____. (Points : 5)
downsizing outsourcing vertical integration market penetration diversification
Question 4.4. (TCO 3) Charles is the purchase agent for a consulting firm. He places orders for office stationeries and consumables once in two weeks. The purchases are made in large quantities and are billed in the firm’s name. The items that Charles buys are examples of _____. (Points : 5)
specialty products expense items capital items shopping products convenience products
Question 5.5. (TCO 3) The introductory stage will be followed by a _____ stage for a successful product. (Points : 5)
maturity research saturation growth infiltration
Question 6.6. (TCO 3) People who monitor social media to spot shifts in consumer tastes are called _____. (Points : 5)
social arbitrators trend watchers crowd pullers social developers social programmers
Question 7.7. (TCO 4) Consumer purchasing differs from organizational purchasing in that consumer purchasing _____. (Points : 5)
is influenced more by subconscious and emotional factors follows a formal buying process has greater complexity in product usage involves closer relationships between buyers and sellers has a greater emphasis on economic payback
Question 8.8. (TCO 4) _____ involves selling more of your existing products into the markets you already serve. (Points : 5)
Product development Market development Diversification Market penetration Benchmarking
Question 9.9. (TCO 4) Selling existing products to new markets is called _____. (Points : 5)
market development product development market segmentation market penetration vertical integration
Question 10.10. (TCO 4) Retailers differ from wholesalers in that retailers _____. (Points : 5)
sell products to small-business owners sell products to wholesalers, government agencies, and educational institutions primarily sell products to consumers for personal use receive bulk shipments from producers create possession utility
Question 11.11. (TCO 4) AMS Technologies, a computer hardware reseller, purchases computer components from leading manufacturers and builds fully operational personal computer systems customized for specific consumer requirements, such as nonlinear video editing capabilities. The firm sells its products to various companies and educational institutions. AMS Technologies belongs to which of the following class of intermediaries? (Points : 5)
Retail outlet Drop shippers Manufacturers’ representatives System integrators Specialty stores
Question 12.12. (TCO 4) _____ are full-service merchant wholesalers who set up displays in retail outlets, stock inventory, and perform other services, such as marking prices on merchandise. (Points : 5)
Rack jobbers Agents Brokers System integrators Value-added resellers
Question 13.13. (TCO 4) The government agency that has the authority to impose penalties against advertisers who violate federal standards for truthful advertising is the _____.(Points : 5)
Federal Communications Commission Consumer Product Safety Commission Federal Trade Commission Federal Advertising Administration Federal Regulatory Commission
Question 14.14. (TCO 4) In _____, behaviorally targeted ads follow users even as they move on to other websites. (Points : 5)
attack ads advocacy advertising cooperative advertising remarketing search engine marketing
Question 15.15. (TCO 4) Advertising that seeks to create goodwill and to build a desired image for a company, rather than to promote specific products, is termed as _____.(Points : 5)
product advertising institutional advertising comparative advertising bait and switch advertising reminder advertising
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