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You are a marketing intern in a hospitality or tourism organization of your choice in Toronto.
The GM (General Manager), Mrs. Robinson, asks you to identify 2 key competitors and to
conduct a competitive analysis. Specifically, she wants you to:
(1) Explain why you chose those 2 competitors (in other words, why are they competitors
and/or models to learn from?).
(2) Specify how the competitors appear to be addressing some key external trends
(knowledge resulting from a PESTEL analysis).
(3) Compare and contrast the respective strengths and weaknesses of the competitors as
compared to your organization. A summary figure or table would be helpful.
(4) Make some propositions or recommendations about how you could differentiate your
organization and give it a competitive advantage. Your recommendations should result
from the analysis conducted in (2) and (3).
how do I start this project?
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