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The vice president of corporate strategy at the headquarters of your selected firm (Ford Motor Company) has requested that you provide a business analysis of your key findings regarding the firm’s level of diversification (product scope), geographical and vertical scope, and the overall fit with the business strategy or strategies (identified in Unit 1).
Note: Use the same firm you used for your Unit 1 assignment. You are to use the same firm for all coursework.
By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and assignment criteria:
Use the Capella University Library, the Internet, your textbook case studies, or resources provided in Firm Research Information (under Resources) to find at least four current, scholarly, or professional resources that provide the information you need to complete this assignment.
In 4–6 pages, provide a business analysis of the firm you selected. Your analysis should:
Use clear headings and subheadings to organize the key points of your analysis.
Your report should be clearly written and communicate effectively to organizational leadership; use correct grammar, spelling, and mechanics as expected of a business professional. Cite and reference all sources using current APA style.
Refer to the Corporate Strategy Scoring Guide to ensure that you meet the grading criteria for this assignment.
Note: Your instructor may also use the Writing Feedback Tool to provide feedback on your writing. In the tool, click the linked resources for helpful writing information.
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