Design a good size paper on Tesla on New or Product Refresh Product Launch Plan in Microsoft Word. The product launch plan will be for two markets:…

Design a good size paper on Tesla on New or Product Refresh Product Launch Plan in Microsoft® Word. The product launch plan will be for two markets: U.S. and one international market. Compare your product/service to at least two other competitors.

Include the following:

Brief SWOTT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats, Trends) and/or TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength). Please, use numbers to support your SWOTT conclusions.

A graph

    3 – Include two of the following:

     3.1Definition of product or service.

     3.2 Description of product or service–marketing message.

     3.3 Why the product or service needs to be introduced or refreshed (target audience).

     3.4 Address competition in each region and how the new product or refresh provides a competitive advantage.

     3.5 Evaluate the potential growth rate. Look for information on similar products/services to determine a 3-year growth rate (Compound Annual Growth Rate-CAGR). Information may be located in the University Library. 

Cite a minimum of three peer-reviewed references.

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