# TASK 1How would you use the internet to purchase your next car? Using your smartphone, table computer, or desk computer, select two or three different auto websites. List their web addresses, such as

How would you use the internet to purchase your next car? Using your smartphone, table computer, or desk computer, select two or three different auto websites. List their web addresses, such as www.autobytel.com, and make a report describing what they have on their websites. Which one do you like best? Why? Can you purchase online from each website? What is the buying process? Can competitors gain anything from looking at these websites? Finally, what is missing from these websites that you feel should be on them?

This first is intended to acquaint you with how sensitive your retail business will be to changes in sales volume. Let’s assume that you plan that your retail business will generate \$650,000 per year in annual sales and that it will operate at a gross-margin percentage of 40 percent. If your fixed operating expenses are \$180,000 annually and variable operating costs are 12 percent of sales, then how much profit will you make? (Hint: sales x gross-margin percentage = gross margin; gross margin – fixed operating expenses – sales x variable operating expenses as % of sales = net profit.) Use a spreadsheet program on your computer to compute your firm’s net profits; next, analyze what happens (1) if sales drop 10 percent and (2) if sales rise 10 percent. Why are bottom line results (net profits) so sensitive to changes in sales volume?

Dolph Drake, the owner of Bulldog Books, has three bookstores near the campus of a

large state university. In the past, he has run his stores very informally. He likes to

claim that he is successful because he doesn’t think too much and that he makes most

of his decisions by the “seat of his pants.” Over the past five years profits at each store

have increased between 5 percent and 7 percent each year, despite the fact that the average price of textbooks has doubled. Also, Drake has never given much thought to

changing his original plans for his bookstores.

While Drake was the first to open off-campus stores and therefore got the prime

locations, competitors are beginning to appear near all three of his stores. In fact, just

recently an out-of-town competitor gathered the majority of the end-of-semester textbook

buy-backs, one of the most profitable activities for a campus bookstore. This out

of towner merely set up a drive-through buyback operation at a nearby parking lot so

that students could pull up under an awning, hand over their books, and drive off with

money within minutes. Even though the competitor left town the next day, Drake

expects other book buyers will seek to “hit and run” at the end of the fall semester.

As a result of this recent loss of business, Drake feels that it is time to develop a

internship to research the strategic planning process. You are to prepare a memo on the

basic steps and tasks that are involved in developing a strategic plan. Be sure to include

in your memo a mission statement and a list of objectives that Bulldog Books should

seek to achive.

## Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
\$26
The price is based on these factors:
Number of pages
Urgency
Basic features
• Free title page and bibliography
• Unlimited revisions
• Plagiarism-free guarantee
• Money-back guarantee
On-demand options
• Writer’s samples
• Part-by-part delivery
• Overnight delivery
• Copies of used sources
Paper format
• 275 words per page
• 12 pt Arial/Times New Roman
• Double line spacing
• Any citation style (APA, MLA, Chicago/Turabian, Harvard)

# Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

### Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

### Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

### Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.