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Wondergardens Ltd. operates amusement parks similar to those such as Six Flags, Universal Studios, and Disneyland. Wondergardens’ mission is to provide high quality family entertainment that exceeds guests’ expectations and creates lifelong memories. To achieve this goal, Wondergardens strives to provide safe, clean, friendly family environments at reasonable prices. In addition to the amusement parks, the company operates a community outreach program. Through volunteerism, it offers educational and recreational programs (e.g., after school programs for children and teenagers, employment-related training for adults) and special events at its facilities.
Wondergardens’ president, Roland Coaster, has asked you to lead a team of employees in developing a balanced scorecard for its parks.
a)Describe the type of competitive strategy you believe Wondergardens is pursuing and your reasoning. (4 marks)
b)Develop a balanced scorecard for Wondergardens including four measures in each of the four perspectives (financial, customer, internal operations, and learning and growth). Make sure your measures are specific, measurable, attainable, and relevant. (16 marks)
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