Application: Product Strategy, Pricing, and DistributionMarketing information is critical throughout the product life cycle. The marketing function also plays an essential role in determining pricing

Application: Product Strategy, Pricing, and Distribution

Marketing information is critical throughout the product life cycle. The marketing function also plays an essential role in determining pricing and distribution for products or services.

Prepare for this Application Assignment as follows:

  • This week’s media segment, “ Strategic Planning in Action: Good Samaritan Hospital of Maryland” presents some information on the marketing decisions made for the JointExperience and The Spine Center at that hospital. Consider how the information presented in this media segment relates to the concepts and ideas presented in the course text, as well as last week’s media segment.
  • With this in mind, select a specific health care product or service of interest to you. For instance, you may choose an over the counter medication, medical device, or specialty care within a health care organization. If you would like, you may use the same product or service you selected for the Discussion.
  • Research the product or service you have selected using the Internet and the Walden Library. Analyze your selected example in terms of concepts related to:
  •  
    • Product strategy, including the product life cycle and branding (Chapter 8 of Essentials of Health Care Marketing)
    • Price (Chapter 9 of Essentials of Health Care Marketing)
    • Distribution (Chapter 10 of Essentials of Health Care Marketing)
  • Also analyze the connection between these aspects of marketing and strategic planning. Why is it important for these elements of marketing efforts to be tied to a strategic plan?As you formulate your analysis, be sure to include insights from this week’s Discussion, various Learning Resources, and your own research. You should identify at least two journal or news articles that further your understanding of these concepts and how they apply to the product/service you have selected. 

Then write a 2- to 3-page paper that addresses the following:

  • Analyze your selected example of a health care product or service in terms of product strategy (including product life cycle and branding), price, and distribution. Include references to two or more outside resources that further your understanding of these concepts and their application for this product/service. Make note of any information that would be helpful for your analysis but is not available.

Your written assignments must follow APA guidelines. Be sure to support your work with specific citations from this week’s Learning Resources and additional scholarly sources as appropriate. Refer to the Essential Guide to APA Style for Walden Students to ensure your in-text citations and reference list are correct.

Show more

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more