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Read case study “FedEx Corp: Structural Transformation through e-Business,” University of Hong Kong, 2000 and answer the following questions:
1.How did FedEx use technology to improve its competitive market position up to its first Internet application in 1996?
2.Since 1996, how effective has the company been in building its e-business capability, and what are the main components of that strategy?
3.How has IT changed the definition of “logistics” over the last 25 years, judging by the services FedEx now offers its customers?
4.What is a “virtual supply chain” and what capabilities are prerequisites for it? How would utilizing FedEx to implement a virtual supply chain work for a retail clothing chain that sources internationally, such as The Gap or Banana Republic?
5.What were the factors that put pressure on FedEx to consolidate its operations in January, 2000? Where did the push for this change come from within the organization? Will this move be successful?
6.What are the lessons learned from FedEx in how to keep your company ahead of the competition through continuous business process innovation?
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