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Read the Tesla and FordMotors case studies in the text (Cases 16 and 18). Jot down any additional thoughts based on your general knowledge of the automotive industry and personal experience with buying, driving, fueling and maintaining cars. Background research may be needed to satisfy your curiosity and answer questions raised by your readings and recollections.
Questions
Please answer all of the following questions:
Chapter 1
Chapter 2
Thompson, Arthur; Thompson, Arthur; Peteraf, Margaret; Peteraf, Margaret. Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (Page C-197). McGraw-Hill Higher Education. Kindle Edition.
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