The writer is very fast, professional and responded to the review request fast also. Thank you.
MBA Case Study
Background
You are being asked to refine the pricing strategy for Zappos to drive 10% year-over-year growth for the upcoming summer season while maintaining current profit margins. Assume we are selling about 500 different brands across 10 different product categories (shoes, clothing, bags, accessories etc.) on Zappos. For most brands and categories sales follow a seasonal pattern, meaning demand for spring/summer will ramp up in March, culminating in April and May, and then trailing off over the summer holidays. Various holidays present an opportunity for marketing, as they typically see increased demand. The season ends around Labor Day and back-to-school sales, which is also when fall/winter product starts to sell.
Zappos’ customers roughly fall into these segments:
· Premium:
Show more
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more