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Presentation/PPT
27/08/2022
Task:
You are required to write business plan which will provide direction and increase the probability for success of a business idea within the today contemporary and very competitive market.
The business plan should include at least the following contents / elements:
Part I –
Company overview
o Mission statement – the purpose of the business
o Vision statement – what the business desires to achieve in the long run
o Business Core Values – the operating philosophy and principles that will guide the intern al business conduct as well its relationship with its customers and partners
Part II –
Objectives – Specific, Measurable and Motivational, Attainable, Realistic, Time Bound
Products
Customers – consumer behavior and customers of the industry Industry and market analysis
o Industry
o PESTLE – Political, Economic, Social, Technological, Legal,
Environmental conditions and trends (specify those they are
opportunities or threats)
o Customer
o Competition – direct and indirect competitors, market share, strengths and weaknesses
Internal business strengths and weaknesses
Part III –
Business differentiation – how it will be achieved and perceived by customers
Competitive advantage – reasons for which customers will choose your
business as opposed to other alternatives
Marketing Strategy
o Target markets strategy
o Marketing mix
! Product
! Price
! Promotion and advertising
! Placement – distribution system
Sales strategy
o Sales monthly forecasting – 2 years period
Part IV –
Operations Strategy
o Business operations model
o Buildings, Equipment, Technology, Cars,
o Processes – i.e. Imports, Purchases, Production, Marketing, Sales, Warehouse, Accounting, Human Resource
Management
Organizational structure
o Internal employees and external associates (outsourcing)
Part V –
Financial 2 year projected budgets
o Financial model (own capital, loans, external shareholders) – chart o Administrative & Operating expenses – chart
o Selling expenses- chart
o Financial expenses – chart
o Break Even Point Analysis (sales amount, sales units, and period point)
o Cash flow management
The writer is very fast, professional and responded to the review request fast also. Thank you.
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