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Using a made-up banking organization, imagine that you will be making a Microsoft Power Point presentation to the organization’s board of directors or other decision-making leaders. Your work this week will consist of two parts for the presentation.
The following sections provide greater detail about the two pieces of your presentation.
Note: The expectation for this project is a scholarly presentation. A scholarly presentation has two main distinctions:
Part 1: Summary of Key Insights from the Course Project to Date
Using course work (and feedback!) you have completed so far in the course project, summarize key points regarding the organizational mission and how the new product/service and your proposed service delivery enhancements contribute to the organization’s ability to complete the mission.
Part 2: Communication Strategy
As new material for this week, you need to communicate to your “organization’s” market segment the key benefits that make the organization distinct from the competitors. In addition, you need to announce the improvements in the delivery of the services by the company. Justify an Integrated Marketing Communications (IMC) strategy that includes the following:
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