Question 1 :( 25 Marks) Today’s successful companies have one thing in common: they are strongly customer focused and heavily committed to marketing….

Question 1 ๐Ÿ™ 25 Marks)

Today’s successful companies have one thing in common:ย they are strongly customer focused and heavily committed to marketing.

a-What does marketing means? (5 Marks)

b-Discuss in details the five marketing management orientations and explain which one you believe is mostly used by today’s organizations (20 Mark)

Word count: 300 words

Question 2: (25Marks)

The first four steps in the marketing process involve building customer relationships. The final step involves capturing value in return.

a-Describe what is meant by customer relationship management (5 Mark)

b-What are the different relationship levels companies can build with customers? (10 Mar)

ุฌ- ููŠู…ุขู‰ ุจู…ูู‡ูˆู… ุฅุฏุงุฑุฉ ุนู„ุงู‚ุงุช ุงู„ุนู…ู„ุงุก ูˆุงู„ุฅุดุงุฑุฉ ุฃู„ู‰ ุงู„ุญุงู„ุฉ ุงุนู„ุงู‡ุŒ ูุณุฑ ู…ุง ุฑูƒุฒ ุนู„ูŠู‡ ูƒูŠู„ูˆุบ ู…ู† ุฃุฌู„ ุงู„ุญูุงุธ ุนู„ู‰ ูˆู„ุงุก ุนู…ู„ุงุฆู‡ ูˆูƒุณุจู‡ุŸ (10 ุฏุฑุฌุงุช)

ุนุฏุฏ ุงู„ูƒู„ู…ุงุช: 400 ูƒู„ู…ุฉ

ุงู„ุณุคุงู„ 3: (50 ุนู„ุงู…ุฉ)

ู…ุฒูŠุฌ ุงู„ุชุณูˆูŠู‚ ู‡ูˆ ู…ุฌู…ูˆุนุฉ ู…ู† ุฃุฏูˆุงุช ุงู„ุชุณูˆูŠู‚ ุงู„ุชูƒุชูŠูƒูŠุฉ ูŠู…ูƒู† ุงู„ุณูŠุทุฑุฉ ุนู„ูŠู‡ุง ุฃู† ูŠู…ุฒุฌ ุฅู„ู‰ ุงู„ุงุณุชุฌุงุจุฉ ุงู„ุชูŠ ูŠุฑูŠุฏู‡ุง ููŠ ุนู„ุงู…ุฉ ุงู„ู‡ุฏู.

ูˆ -Explain ูƒูŠู ุชู…ูƒู† ูƒูŠู„ูˆุบ ู„ุชุญู‚ูŠู‚ ุงู„ุชูˆุงุฒู† ุจูŠู† ุงุณุชุฑุงุชูŠุฌูŠุฉ ุงู„ู…ุฒูŠุฌ ุงู„ุชุณูˆูŠู‚ูŠ ู„ู‡ุง. ูƒูŠู ุชู…ูƒู†ุช ู…ู† ุฅุฏุงุฑุฉ ูƒู„ ู…ู† ู…ูƒูˆู†ุงุช ู…ุฒูŠุฌ ุงู„ุชุณูˆูŠู‚ุŸ BE200 ุซู… ุชูƒูˆูŠู† ุนู„ู‰ ุงู„ุญุงู„ุฉ. (20 ุนู„ุงู…ุฉ)

ุจ- ู‡ู„ ุชุชูู‡ู… ูƒูŠู ู†ุฌุญุช ูƒูŠู„ูˆุบ ููŠ ุชู…ูŠูŠุฒ ู…ู†ุชุฌุงุชู‡ุง ูˆุชุญุฏูŠุฏ ู…ูˆู‚ุนู‡ุง ู„ุชุญู‚ูŠู‚ ุฃู‚ุตู‰ ู‚ุฏุฑ ู…ู† ุงู„ู…ูŠุฒุฉ ุงู„ุชู†ุงูุณูŠุฉ ููŠ ุงู„ุณูˆู‚ุŸ (15 ุนู„ุงู…ุฉ)

ุฌ- ุชุญุฏูŠุฏ ุฃูŠ ู…ู† ู…ู†ุงูุณูŠ ูƒูŠู„ูˆุบ.

– ู…ู†ุงู‚ุดุฉ ุงู„ุงุฎุชู„ุงูุงุช ููŠ ุงุณุชุฑุงุชูŠุฌูŠุงุช ุงู„ุชุณูˆูŠู‚ ุจูŠู† ุงู„ุงุซู†ูŠู† (15 ู…ุงุฑูƒุณ)

ุนุฏุฏ ุงู„ูƒู„ู…ุงุช: 500 ูƒู„ู…ุฉ

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