The writer is very fast, professional and responded to the review request fast also. Thank you.
Our focal brand: Amazon Echo
Amazon Echo
Get started with these links for information relevant to the exam questions!
https://www.fastcompany.com/3059719/handicapping-the-ai-assistants-from-siri-to-ozlo
http://www.slate.com/articles/technology/cover_story/2016/04/alexa_cortana_and_siri_aren_t_novelties_anymore_they_re_our_terrifyingly.html
https://www.forbes.com/sites/eladnatanson/2017/06/22/artificial-intelligence-smart-assistants-the-next-big-thing-in-computing/#cb9ce0c4252d
These should not be the only sources of information for you.
QUESTIONS:
1.Briefly, in 500 words or less, bring me up to date. What do you see as the most important marketing issues or challenges involved here, and why? (worth up to 20 points)
2.Define brand equity and its four components (as described in your text) as it relates to our focal brand. Support your answer with evidence from our class material regarding brand equity. (worth up to 30 pts)
3.Distinguish between the concepts of value and satisfaction. How can the concepts of consumer satisfaction be applied to our focal brand? Support your answer with evidence from our class material regarding value and consumer satisfaction. (worth up to 30 pts)
4.According to critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. Might those marketers say this regarding our focal brand? What is your opinion of this debate, and why?
For some background information, click:
http://www.slate.com/articles/double_x/doublex/2011/04/the_cure_for_your_fugly_armpits.html
Discuss, take a stance and defend your position, using our focal brand, other real products and services, course material, and your own experiences to support your answer. (worth up to 20 pts)
Show more
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more