Proposing market entry strategies | HSA 505 – Health Services Strategic Marketing | Strayer University

You have just taken on a new role as a marketing manager for a new hospital in Ajo, Arizona.  There is one other hospital in town, but it 67.3 miles from the center of town making it difficult for many residents to get to.  The new hospital, Ajo Medical Center (AMC), will be much more accessible to a number of people who live further in town.

As you prepare to take on this role, watch the following video clips on branding and marketing. You will use the content of the videos to consider how the practices of Moving Brands might be applied to the marketing strategy of Ajo Medical Center.

Watch the following video case study clips:

Chapter 1: Brand Vs. Branding

Chapter 3: What’s the Difference Between Branding and Marketing?

The CEO of AMC has asked you to create a 4–6 page proposal in which you provide a competitive marketing entry strategy, a communication strategy and suggest marketing research tools for the new hospital.

Your proposal should include the following items:

  1. A market analysis (SWOT or otherwise) to determine the best approach for the market entry.
  2. An overview of the marketing entry strategy you are proposing based on the information gathered in your analysis and conclude with how your hospital differentiate themselves from the existing hospital in town.
  3. An overview of the communication strategy you are proposing, also based on information gathered your analysis.
  4. A list of suggested marketing research tools and why those tools would be a good fit for use at AMC.

Keep in mind that this proposal is for the CEO, so the proposal should also:

  • Contain accurate and clearly written information.
  • Be professional in appearance.
  • Use headings.
  • Incorporate colors and/or graphs and charts as appropriate.
  • Use 4–5 sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
  • A resources page at the end of the proposal, cited using the Strayer Writing Standards format. Note that these pages are not counted as part of the 4–6 page requirement.

**I have attached the PDF of the video but its only chapter 1 and 3 of the video***

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more