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The company you have selected for this term is one enterprise in a larger industry. An industry is a group of companies producing similar products or services (e.g., fast food, higher education, automotive, etc.). An industry is not limited to a small geographic area. Your Industry Analysis should consider the entire industry within the United States in which your company belongs. Include additional information about regional factors if appropriate.
The following subheadings are suggestions for organization of your memo (followed by sufficient and well-cited analyses):
NOTES:
For basic information on formatting and principles of memo writing, please refer to pages 169-174 of your text, as well the article, “The Best Memo You’ll Ever Write” by Holly Weeks and the Online Writing Laboratory Memo pages (https://owl.english.purdue.edu/owl/resource/590/03/Links to an external site.).
Memos should be 2-3 pages long, not counting the reference page and any attachments or addenda.
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