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Advertising and Experience Design Strategies
In this assignment, you will analyze and assess advertising and experience design strategies. You will then evaluate and compare the strategies of two similar products from competing companies.
An area that marketing executives must manage is integrated marketing communications (IMC), which includes social media, experience design, and advertising. Communications decisions have changed over the past decade due to the Internet and other technological advances. Developing an IMC program involves setting appropriate goals, deciding on the appropriate message and tone, and selecting media. It also involves developing a media plan, setting a budget, and evaluating or measuring the effectiveness of the IMC plan.
Write a 4–6-page report in Word format. Utilize at least five scholarly sources in your research. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.
Apply APA standards to citation of sources.
By Sunday, July 30, 2017, @6:00 PM, deliver your assignment. ( Please free Plagiarism NO copy or matching will be accepted ) Thank you
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