Buyer Behavioral Memo | StudyDaddy.com

Purpose of Assignment

The purpose of this assignment is to help students learn how to create a professional corporate memo offering recommendations to the marketing department on how to most effectively analyze customer buying behavior.

Assignment Steps

Create a 700-word memo/analysis of a selected target market, and how you would suggest the organization should position and differentiate the product offering for that target market. You may use your own organization or company, or another of your choosing.

Include in your memo/analysis:

  • The identification of key segmentation factors such as demographic, psychographic, geographic, and behavioral characteristics of the selected target market.  
  • Determine the key buying behaviors and decision motivators for your consumers. Include an analysis of cultural, social, psychological factors, and possible unexpected factors.
  • Decide how you will differentiate your product or service, personnel, marketing channels, and brand image from the competition.
  • Create a brief portrait of the ideal customer.
  • Generate a positioning statement for the organization with consideration for the brand and strategy. 

Cite at least three references from the University Library.

Format your paper consistent with APA guidelines.

Show more

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more