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The best name that fits the company is Shirley’s Beverage Company which will produce non-alcoholic brands. The name is effective since it allows the company to market itself because there has not been identified another firm that uses the name. The name stands out allowing customers to have an easy time identifying it. The name has not been registered by any other firm suggesting that the Shirley cannot be affected by litigation. The beverages produced by Shirley constitute of ingredients that are natural and have been epitomized with high levels of skills and perfection.
The organization’s mission statement is to enter into and to continuously operate in the competitive industry and stay in line with best corporate practices and embodies quality and taste for ultimate customer satisfaction. The mission statement is meant to allow the company to streamline its activities related to the production process. Also, it is meant to identify and satisfy clients’ preferences and make sure that the products are safe to consume. The company will make use of the mission to ensure that it builds the best environment for its customers through improved products (Sadler, 2003).
Some of the trends in the non-alcoholic industry comprise of the fact that more firms have continued to enter the market. It is because it is more favorable than the alcoholic industry that is associated with high taxes. Also, most of the firms have continued to outsource their activities as they work towards satisfying the needs of a larger group. Projections prove than the industry will grow and advance in the future based on the number of companies that have been identified to enter the industry currently. Also, there has been the introduction of new technologies that have resulted in different changes that include different packaging of the products.
The best strategic position that can be adopted by Shirley’s Beverage Company is the maintenance of continued advanced products. In other words, the best strategic position that can be initiated by the firm is ensuring that it improves its products over time by adding value to the customers (Foster, & Vasavada, 2003). The strategic position can be attained by taking the time to understand what the customers want. The market wishes to have new advanced products that have the ability to meet their requirements. It includes taking the time to change the packaging of the drinks that will make it possible for the clients to acquire a new taste.
The best distribution channel that should be initiated by the company is the direct transportation. It will allow the firm to do away with the high costs that are associated with warehousing (Freeman, 2010). Therefore, the firm will reach the market through online stores that will be meant to ease the process of buying and selling the goods. Moreover, it is essential for the company to distribute the finished goods to some stores to ensure that the clients have an easy time to reach the goods.
Some of the risks that are faced by Shirley include financial risk. The risk refers to the inability to fund all the activities associated with production. It can be handled by having good relationships with the financial institutions that can lend them money. The other risk is property risk that can occur because of issues such as fire. It can be handled by insuring its property with the insurance companies. The other risk is the regulatory risk that consists of the various laws and policies that have been implemented to control the actions of the firms that operate in the non-alcoholic beverage industry. It can be handled by taking the time to research all the policies that should be followed to ensure that the company does not break any one of them.
The identification of market segments that are best suited for the soft drinks.
The company operates in a large market that allows it to enjoy customers from different areas.
The employees are experienced since they have been working in the beverage industry for a long time enough to improve their skills.
The use of brand name that differentiates its products from the others.
Interpersonal conflicts that exist among the employees resulting in lack of motivation to work together.
The lack of funds necessary to meet all the organizational needs.
The existence of competition in the food and beverage industry.
The lack of competency by some of the employees.
The existence of high demand for the soft drinks that will result in high revenue.
The existence of emerging markets that can be exploited to help the firm to grow and develop.
Also, with the continuous change of preferences and taste, the firm is assured that will provision of high-quality products; it can outdo some of the corporations.
The availability of improve technology that can be used to identify the best processes and techniques that will build on the organization’s improvement (Martinez, 2013).
The already existing firms that have been in a position to lead in the market becoming difficult to outdo them (Böhm, 2009).
The government has managed to control the prices that results in reduced profits.
The existence of barriers-to-entry makes it costly to enter the market.
The existence of political instability that may eliminate the stability of prices.
Böhm, A. (2009). The SWOT Analysis. München: GRIN Verlag.
Foster, T. & Vasavada, P. (2003). Beverage quality and safety. Boca Raton: CRC Press.
Freeman, R. (2010). Strategic management : a stakeholder approach. Cambridge: Cambridge University Press.
Martinez, M. (2013). Open innovation in the food and beverage industry. Oxford: Woodhead Publishing.
Sadler, P. (2003). Strategic management. Sterling, VA: Kogan Page.
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