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Assignment 1: Retailer Relationships, Consumers, and Innovation
Imagine that you are a new marketing strategist for a retail business and wish to examine the practices of existing retailers for a frame of reference. Go to About.com’s Website read “2013 Top 100 US Based Retail Companies on World’s Largest List – Biggest & Best”, located at http://retailindustry.about.com/od/topusretailcompanies/a/us_2013_worlds-largest_retail_companies_chains_retailers_biggest_American_globalpower_2.htm. Next, go to Chain Store Age’s Website and read “Chain Store Age: News and Analysis for Retail Executives, August/September 2012”, located at http://www.chainstoreage.com/sites/chainstoreage.com/files/Interbrand2012_Top100_LR.pdf.Select a retailer in which you are interested from either of these lists.
Write a six to eight (6-8) page paper in which you:
Your assignment must follow these formatting requirements:
The specific course learning outcomes associated with this assignment are:
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