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Strategic Plan Part II: SWOTT Analysis
Purpose of Assignment
Students gain experience conducting an internal and external environmental analysis for their proposed new division and its business model. They will also gain valuable experience in conducting a SWOTT analysis for their proposed division.
Resources: Strategic Planning Outline and Week 3 textbook readings
Reference: David, Fred R. & David, Forest R. (2017). Strategic Management: A Competitive Advantage Approach, Concepts and Cases (16th ed.). Upper Saddle River, NJ: Pearson Education, Inc.
Conduct an internal and external environmental analysis for your proposed new division and its business model.
Develop a SWOTT table summarizing your findings. Your environmental analysis should consider, at a minimum, the factors below.
Compose a maximum of 1,400-word synopsis in which you analyze relevant forces and trends from the list above. Your analysis must include the following:
Format your assignment consistent with APA guidelines.
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