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ResourcesRead/review the following resources for this activity:

  • Textbook: Chapter 7, 8
  • File (PDF): Presentation (McGraw-Hill, 3e) – Chapter 7, 8 (in Course Documents)
  • Minimum of 1 reliable resource for initial post  

IntroductionAny company that aspires to industry leadership in the 21st century must think in terms of global, not domestic, market leadership. The world economy is globalizing at an accelerating pace as ambitious, growth-minded companies race to build stronger competitive positions in the markets of more and more countries, as countries previously closed to foreign companies open up their markets, and as countries export and import more goods and services. Not only is it vital for leaders to be able to execute strategy making practices in single-business enterprises, but to ensure optimal globalization, they must be able to implement strategy making in diversified enterprises. In this discussion, you will have the opportunity to become more familiar with the various strategies used to compete domestically and internationally.

Initial Post InstructionsFor your initial post, address the following:

  • Discuss the five strategic options for establishing a competitive presence in foreign markets as stated in the textbook and then share which option you believe would produce the highest probability of establishing a competitive presence for companies. Explain why.
  • Do you believe the type of company and its product mix might impact your decision-making? Why or why not?

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