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For this project, take a new product (product – not a service) through the product development cycle and tie it to a marketing plan. (You will use the provided Marketing Plan outline). You will select a proposed product and act as if you are bringing it to market. For product ideas, take a stroll around the house and look at the products you use or the hobbies you have. You will determine the necessary product and market research, how it will be packaged, distributed, promoted, evaluated etc. Use the 4 P’s, just like we covered in the class. You will make the decisions and the recommendations on how your product will be handled. Be creative and take this project from the perspective of an entrepreneur who is trying to bring this product to the market.
Marketing Plan Outline Attachment!!
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