Entrepreneurship and Innovation Report #2

Due on: 26th July 2017 8pm GMT+8 Singapore Timing 

Attached Marking Rubic and Guide 

This is a report and should be written as a report style 

Word Limit: 2000 words (excluding the references and reference list) 

A minimum of four (4) academic sources (books or journal articles) and follow the Gold Guide for essay struction and style and referencing conventions  

Referencing style: Compulsory to use APA referencing 

Topic: A report on a recent innovation from the Advanced Manufacturing Industry

Part A : (Approximately 1200 words)

  1. Analyse the unique value proposition of an innovation. Detail the innovation’s benefits that differentiate its value offering from the customer / end-user perspective; the demand side of the value proposition.
  2. Distinguish and discuss the innovation type (incremental ……………radical).
  3. How does the innovation offer unique / or superior value over indirect or direct competitive offerings that may be considered as substitution threats to the innovation?
  4. How may the value proposition be applied further to enhance a competitive position or competitive advantage for the innovative company? What do you consider may be the next innovation by the firm that generated the example of an innovation that you have chosen?

Part B: (Approximately 800 words)

  1. How has the innovative firm sought to exploit knowledge and capability developed through your example of innovative activity?
  2. Outline and discuss the business model used by the firm. How has the firm attempted to capture value from the innovation? -The supply side


Accuracy of information/argument including validation from academic and industry sources (minimum 4 academic sources)

Ability to discuss and integrate different topics, theories, models and concepts covered.

Ability to provide real examples to substantiate theoretical reasoning.

Clarity of Expression

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