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Instructions
As you learned from your Online ID Calculator results, your online reputation is measured using five variables; Volume, Relevance, Purity, Diversity, and Validity. For this assignment, you will monitor your brand online and begin listening to pertinent conversations happening around your chosen industry. You will do this by setting up three tools: Hootsuite, Google Alerts, and Feedly. These are just a few tools available that give you the ability to monitor your brand while curating information on a variety of topics that will help you stay competitive within your field. You will create a presentation that showcases the results from your Online ID Calculator and your Brand Archetype Quiz from the Discussion Board this week.
Setting Up Your Accounts
Step One: Gather your results from the Online ID Calculator and your Brand Archetype Quiz you completed for the Week 1 Discussion Board.
Step Two: Create and set up your Hootsuite account. Be sure to watch the tutorial videos provided in this week’s lesson on FSO.
Step Three: If you do not already have a Gmail account, you will need to create one for this assignment. You can do that here. Once you have a Gmail account, you can create your Google Alerts. To set up your Google Alerts go to https://www.google.com/alerts. Be sure to set up at least these three (3) Google Alerts:
Step Four: Use your Gmail account to create a feedly.com account: http://feedly.com/i/welcome. Create at least three (3) collections that curate multiple RSS feeds from sites that are relevant to your personal brand, professional development, and/or career growth.
Creating Your Keynote Presentation
Now that you have all of your personal brand assessment results and your accounts set up, it is time to create your keynote presentation. Keep in mind this presentation will NOT be presented in class and needs to stand on its own. Meaning, please include all the required information below in the keynote file you submit. If you find that your responses are text heavy, you can use the “Presenter Notes” section to alleviate the distraction.
Step One: Open Keynote and select a template for your presentation. Create a Title Slide for your presentation. Please include the name of the assignment, course and section number, instructor’s name, your name, degree program, and date.
Step Two: Develop a slide for both your Online ID Calculator results and your Brand Archetype Quiz from the Discussion Board this week. Include screenshots of your results and explain three (3) things you found most revealing about your results.
Step Three: Based on your personal brand assessment results, create at least three slides per tool that explore how and why you set up your monitoring systems the way you did. You must include screenshots that support and visually explain your key points. In your explanations, be sure to reference relevant elements found in the required and suggested reading as indicated in the Resources section.
Hootsuite:
Google Alerts:
Feedly:
Deliverable
Submit a Keynote presentation that showcases your online brand monitoring system.
******** I NEED THE JOEJO ATTACHMENT TO ALMOST LOOK LIKE THE EXAMPLE ATTACHMENT*******
***** THE ONLY THING I NEED IS TO REDUE THE JOEJO PRESENTATION*****
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