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Phase 2 –
· Internal assessment (continued from Phase 1—include IFE and financial ratios- see previous section on internal assessment)
o Current strategy (brief description of the firm’s current strategies), including current use of
technology (½ page)
o SWOT matrix with strategic implications for the company (chart ½ page)
o BCG matrix with strategic implications for the company (chart ½ page)
o Space or other matrices with strategic implications for the company (chart ½ page)
o Possible strategic alternatives ( ½ page)
o Evaluation of current organizational structure (½ page)
o Recommendation changes (if needed) to the structure, culture (including values), processes,
rewards, or technology ( ½ page)
If you need additional info, please let me know.
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