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Presentation/PPT
27/08/2022
W8 Final Project: “Tom’s T-Shirts”
E-Commerce
Tom’s T-Shirts
One of the main goals of this course is to demonstrate how Internet, web features, and services support e-commerce and e-commerce presence. Using the provided proposal guidelines, review the following case study and develop a written proposal presenting solutions that would be appropriate to present to the company’s business owner.
Tom’s T-shirts is brick and mortar retail shop that specializes in the sale and design of T-shirts. Tom’s T-shirts primarily buys its T-shirt inventory from wholesalers, but they also do some custom printing. One of Tom’s T-shirt services is to custom design and print T-shirts for corporations, non-profit organizations, and youth sports. Tom’s T-Shirts has had great success, and was named Small Business of the Year two out of the last five years in its local community. Knowing that there is a market for custom t-shirts, the owner Tom Smith has decided that he would like to expand his T-shirt shop business nationwide. Tom has decided that, rather than opening other physical retail stores, he wants to explore an e-commerce operation. You have known Tom for many years, and he has asked you to put together a business proposal to bring his e-commerce operation to life. Tom loves innovation and has deep pockets, so you will not be constrained with a budget….sky’s the limit!
Project Proposal Guidelines: Make sure that the following features are present in your paper:
The requirements below must be met for your paper to be accepted and graded:
Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page. Reference material must come from sources such as scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.
Grading Criteria – AssignmentsMaximum Points
Explain the unique features of e-commerce that will allow Tom’s T-shirts to expand nationwide.
12.5
Identify the market and the value proposition that Tom’s T-shirts will utilize to get its e-commerce operation up and running.
12.5
Identify the types of e-commerce channels that Tom’s T-shirts will utilize to get it’s e-commerce operation up and running.
12.5
Outline the steps that the owner will need to take to develop an e-commerce presence.
12.5
Define and explain what Internet, web features, and services you will suggest incorporating into this e-commerce proposal.
12.5
Describe to the owner the different types of social networks, online communities, and their business models.
12.5
Propose a traditional online marketing strategy and compare it to social-mobile-local marketing platforms.
12.5Describe basic concepts related to online security, privacy, and intellectual property as it relates to Tom’s T-shirt website and e-commerce operation.12.5
Total
100
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