In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Jeep Cherokee, Google, or Amazon.com. 2

*** *** provided *********** as well ** **** *** ******** ** ****** *** *** ** the ****** ****** (Alfa Romeo ****** ** ******* ** ********** *** questions ***** ** *** *** ** *** ********* ** **** to ******* a *** *********** statement and ***** for *** ***** *** selected ****** *** ********* template in the **** 4 ********** ********** ********************** *********** Title:Date:4/27/2017Company/Brand ******** **************** ****************** *** *** ****** ********* *** *** ***************** ****** ******** *** ****** ** online ***** **** *********** *** ********* groups;· ****** ************* ********** ******* ******** ********** **** ***** **** ** g-mail ***** due ** Gmail· ******* ********* ***** *** ** ****** ******* messaging· GPRS users *** **** and directionsHow ********** *** company ***** *** **************** What ******* *** ***** ***** ****** ******* ******* *** ** ***** *** **************** Google ******* *** customers through ******* ******* most of ***** *** online *** avenues ****** ******* social ********* ************** actions **** as supporting ***** initiative· Supporting *** ********** events ** ******** of ******** *** **** ** ********* places of *** ******* Using banner ************** on online ********** ******* ********** ************* ******* feature ***** **** **** ** *** ****** products ** *** film such as *** Google search ****** thus drawing attention ** it· ** developing utility ************ **** are ***** ** ***** free **** ** ****** maps *** ****** ********* **** ***** **** *** ********************************** *** ************************ ** ***** demographics and ************* information *** *** ****** ****** ********* ********* ****** ******* ** **** **** ** ** perceived? ******* ****** ***** ****** ***** **** *** customer’s attention ***** are;· *** *********** ****** ****** *** ***** ****** ** ******** available ** *** engine· The features ******* ** the company **** ** ****** ********** ********* ** ****** *** ******* has ****** ** * computer *** ***** **** ** ******* * ****** ****** *** ****** ****** cuts ****** gender *** income education *** **************** ******** **** ** Google ******* *** restricted ** the youth and particularly ***** ***** ****** years ** age **** ******* *** *** company’s **** tech ******* **** ** *** ****** ***** ****** ** ******** ** ***** target customers’ value?The target ********* ***** * ****** of ****** that ********** Ubiquity ***** ** the ****** ever ******* ****** ** the Google ****** ****** It is available 24 ***** ***** days a ****** ***** ** ****** ** *** ****** ******** *** results ** *** ***** ******* ******** which *** ****** ****** ******* ** **** the ********* search ******** Quality ******** ** *** ******* such ** *** high-end nexus phone· ******* ****** has * strict ******* ****** ***** ** **** *** ******** ** ***** ********* ** ******* ************** are *** brand’s competitors?The competitors of ****** ***** ***** ****** Yahoo ****** engine· Duck **** ** search ******** ******* ***** operating ******** ******* smart phones· **** ****** *********** ******* ******** does *** ***** *** *********** ** * ********** giant What ***** ** ********* will ********* *** ** ****** a ****** ** ************ **** ****************** other brands/companies might ********* ******* **** brand ****** ********* ***** ** ******* *** ******* **** ********** *** powerfulness ** *** ********* ******** ** well ** ***** ********* This brand *** be compared to ********* *** yahoo search ********** USP (Unique ******* *************** ** this ************* ****** **** its ************ **** ** *** ********* USP ******* ******* ****************** exceeds **** ********* and ***** *** to its ********* features both as * ****** ****** and * smart phone ************ *** ******* ********* ****** *** ****** *** ******** ******* ********* ******* ** ******* ********* *** ********* system ** ********* for ***** phones *** the ******** ******* ******* ******** from ****** inc ************* ** the brand’s ***************** ** ****** *** ** *** fact **** it ****** ** *********** while *** competitors *** ****** ** ***** *********** Thus ** ** **** to adopt *** ideas ******** ** *** *********** advantage of *** brand? How ** ** ********* **** ***** competing ********** brands *********** ********* ** *** **** ******** and ********* ******** *** ********** is ********* ** ***** millenials *** can ****** ** *** *** needs of millenials **** *** *** ** themDoes the ***** **** *** ********** or benefits that dominate ****************** *** * ***** fan **** and ******** *** ***** 90 % ** the ****** ****** ****** *** * similar ********** *** its ********* ******** *********** ********* ***** ************ * *** *********** statement and ***** *** the ***** *** selected ***** is ** example of ******* *********** ********* *** ******* *** *********** ********** *** brand for discerning ********* ** sports cars ******* customers) *** **** an exhilarating ********** (USP)· *** ****** *** is *** ultimate ******* ************* motto: ******** satisfactionGoogle positioning ********** *** brand for ******** ********** ********* ******** **********


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CompanyBrand Selected (Google).docx

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