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Topic 2: Balancing Profitability & Corporate Social Responsibility in International Business
WORD COUNT 500 – 700 The companies are Pepsi and Apple
Directions
1. Complete the required readings and view the posted videos.
2. Select two multinational corporations where the MNCs are different industries (e.g., manufacturing/Ford and pharmaceutical/Merck). The choice of MNCs is yours. It is first-come, first-served. “Reserve” your two MNCs quickly. Post a response in Discussions to Topic 2. In the “Subject” box/line state the MNCs you selected. You must pick different MNCs.
3. Go to the two MNCs’ websites and locate their most recent CSR reports, also often called corporate citizenship, sustainability, or corporate responsibility reports. To locate the reports: Go to the Global Reporting Initiative’s superb database http://database.globalreporting.org/ (38,761 reports from 10,334 organizations), enter organizations name in search box. You may also try http://www.csrwire.com/reports or http://globaledge.msu.edu/industries/.
4. Compare and contrast the information provided by the two companies’ reports.
The
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