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Assignment 1
You are a Managing Director of a Swedish company and considering an investment in Middle East and management is in the process of evaluating the specific country locations for this investment. The pool of candidate countries has been narrowed to Saudi Arabia, United Arab Emirates and Qatar.
Prepare a short report with the help of following points:
Countries. 3.0 Marks
US Dollar, Japanese Yen, British Sterling Pound & Swiss Franc
3. Analyze the Political and Economic challenges. 3.0 Marks
4. Analyze the Legal and Cultural challenges of each country; 3.0 Marks
5. Explain your chosen Market Entry strategy in each country with reason. 1.5 Marks
Solution Hints: Explore the Trade Regulations, Customs and Standards, Currency Values, Economic & Business Environment, Political Environment, Cultural Analysis, Market opportunity, Market Entry strategy.
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