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Suppose that you are in charge of designing a product campaign for a new shampoo. This campaign will include, among others things, the components of marketing, pricing, and distribution. What will be the ultimate goal of the campaign and what will be your methods for achieving this goal?
Also, prepare a document using Microsoft Excel which illustrates
Finally, prepare another document using Microsoft Excel which illustrates how a change in consumer utility affects the price elasticity of demand.
Consider using the 4 Ps for marketing portion of the assignment. 4 Ps is probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy.
The 4Ps are:
A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix. Here are some questions that will help you understand and define each of the four elements:
Product/Service
Place
Price
Promotion
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