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Type: Individual Project
Unit: The Basic Marketing Plan
Due Date: Wed, 3/1/17
Grading Type: Numeric
Points Possible: 100
Points Earned: 0
Deliverable Length: 1,200–1,500 words
Demonstrate understanding of the use of a broad set of digital communication tools.
Determine the use of available tools for integrated marketing on the internet.
Assess which tools should be the most effective for promoting their specific new business ventures.
For this assignment, you will create a marketing mix document with the following 5 sections:
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