***** ** *********

*********

SUMMARY 4
1

INTRODUCTION

** 11 *********

***

******** ** ** ******** ******

**

13 *** * Objectives

**

14 ********* ** **** **

*

BUSINESS ******* ** ** ********

**

22 ****** ** **

Products/

******* *** **

***********

*** 25 *****

***

****** ************ 13
3

***********

***** *** **

******

******** methodology *** *** Research problem

14

312 ****** ******** Design

14

*** ******* ** **** **********

***

32 Research **** and

********

*** *** Research questionnaire ***

***

**** ********** *** ******** *** **

**************

*********** *** ** ******* ************* ***

35

********* FEASIBILITY 38
*****

*********

39
******* ******* 39
**** ****

***********

*** ************* *** *****

****

******** *** Financial ****

***

failure 42
*********** ********

***

* ********* ANALYSIS

***

******** ***** 43

**

Strategic ******** 43
411

SWOT

analysis ***

***

**** Force ******** ***

***

Value Chain analysis *** 42

IDENTIFICAITON

** ******* OF

***********

********* *** ** ********* ** strategies ***

success

*** ** ******** *****

51

* ******** PLAN ***

51

******** **** ********** *** 511

Product

*** *** **** issues 54

***

********* matters 54
*** Organizational *********** *** 517

Overall

resource sufficiency *** 52 BUISNESS PLAN SCHEDULE

55

** ********* ******* **

*******

FACTORS 56
* **********

57

********** 57
********* ******** *

INTRODUCTION

****** in *********

*****

**** ****** *** **

*****

***** ** ******** travelling

and

****** Today **** ****

**

*** different food ******** and

****

**** at home Cooking **

***

********** ** ****** *** **** **** *******

****

**** ****** of

*****************

*** *************

*****

***

become

*

****

*****

place

*******

****

other’s

culture

***

food

**

*

******

gesture

*****

Even

******

****

settled

in

different

countries

for

work

Considering

******

there is

*

****

*********

**

******

** United

*******

Though ******** **** *** ********** ** ******* *** **** **** **** **** ** ****** ***** ***** ****** ****** start ******* **** **** share ******* and food **** ***** a good opportunity ** open a grocery store ******* ********** *** **** to **** ***** ******* raw ******** *** **** ** Rationale *** ********* ** per ****** of ******* and ***** ***** ** 2011 ***** *** **** ** ******** ** ***** African ********** residing ** ** ****** ***** *********** ***** 86
****** ******** ****** groups *** *********** ******* *** ***************************** ******* *** ***** ****** ***** ** ************************************ As *** ********** ********** ****** ** ** ******* born ********** ** UK ** South ******* ******* ****** **** the 7th **** ******* ** ****** *** *** ** **** ********* ***** *** **** an ******** ** ****** ***** *****

*******

** ** ** ********

**

****** data ** **** 2011 ****** shows South ******* ********** ** 191000 ** ********** ** ****** ***** ******** in ******* and ***** **

2001

****

***

above ********** one *****

resides

** *******

*

****** ** ****** 57765 *********

there

***** ***** *******

*******

normally in *****

****

or ***** West of

********

Considering

the

ethnic **** ****** in ** ***** is a strong ****** as * ******* in ***** 10 ****** ****** ******* **** **** 44% ** users are ****** ********** ** ****** ***** and *** ********** ******* *** *** *** ****** **** *** ******* *** **** ******** ** ****** ** ************* ******* ******** ** ************* ****** ******* *** ********** ** *** ******* ***** ** restaurants ***** *** ******** in ****** ** ****** ***** *** been ** increase of 24% ** ****** food ****** ***** ****** ******* **** **** *** 2011 ***** *** **** ** ******** of 66% ***** ** 2011

********

**** ******* ** **** (http://storemintelcom/ethnic-foods-uk-september-2012)
**** *********** interest ** ** ********** in international ****** food and ********** ****** ** ******** ** ** ** ****** * good *********** to **** a ******* store and * mini ********** that sells *** ****** ******* ***** focusing ****** on ******** *********** *** ***** ** ******** ******* ******** ********* mart ** * *** business located ** ***** London *** ***** ** ** ******* ***** ******* ******* ******* and ********** ****** * ******** **** that includes South ******* recipes; ********** **** ** **** African *********** and ****** related to ****** ******* tribes The store **** ** ** ******* ********** ***** *******

***********

******** from ******* *** facility will have **** ******* ***** * **** restaurant **** sitting ******** *** 15 ******* with ******* ******* *** * public restroom *********** & ***** ****** 13 Aim * *********** This business plan ** ***** at identifying ** *********** **

*****

a ***** ********

***

********** its financial ********* For **** * ******** plan ** made *** *********** the ********* ********* ** ******* * ********** ***** ******* **** grocery *** ******* ***** in south London ** ***** of *** ********** identified *** ** below:
*** ******* *** ****** ******* required *** store
 ****** * ********** store through providing ingredients and serving food **** ********* repeat client **** ** atleast *** *** **** *** *** ****** **** ** 15% *** year
*** ** ** ** established community destination ******

*

******** satisfaction ***** of

***

** end ** ***** year
*** ******* ***** **** by *** ** first *****  ***** of ******** ** *** first **** an increase ** *** ***** **** thereafter
******* *** and objectives ***** *** ******* *** ******* ********** *** ******** ********* *** Location: the location **** be chosen **** ** ****** ********** ***

**********

including **** ** *** drive by ******** ***

Reputation:

************ ****** ** *** ***** **** will **** to come again *** ********* ** ** ***** friends For **** business since ** ** * different product **** ** *****

****

be ** ********* ********* *****  Product: ***** African **** products ** **** ******* will ** sold ** ****

price

in * neat ***** *** ********* ************ *** ************

************

**** **** **** their requirement *** authentic ***** African food and grocery **** ** fulfilled

****

** **** ***** **** **** ****** ***** effort ** spending **** ********* stores

******

*** ******* *** ********** products
14 ********* ** ***** ******** ********* **** is * single ownership company * ************** *******

****

**** ********* **** ** **** **** (student ******* will ** ********** ** * *********** ******* ** ** by name ** *********** ********* **** ” The store will ***** authentic ******* ********** **** *** speciality ****** from *******

Also

******* ***** **** ** ******** **** ******* and **** **** be *********** in recipes ****** ** **** ********** Business **** ***** **

**********

******* ******* ****** ***** ******** to ******* **** ******** *** ***** ** ******** is ****** *** enjoy African food” ******* *** ***** **** ******* *** warm **** of * South ******* old ***** ******* * ******** ******** 21

*********

******* ********* ** ***

*********

** *** ***** of the ******** ** is *** sentence ***** ***** ***** *** ******* in the *** **** ***** ** ******** and also ********** competitive ************ * company ** ** ************ a ******* ********* ** ***

******

*** **** ** ******* ** *** market *** for their ******** reason With the help ** ******* statement * ******* can compete **** ***** *********** *** *** to **** good ******** ** *** marketOrganisations ****** ****** ** guided ** the mission *********** **** **** ** *** ******** ****** *** provide * path ** the ************ ********* should be ************ ** called ******** The ******* ********* ******* ** *** ***** **** *******

*****

*** ** *****

****

** consumer

***

***** to ********* 2) ***** **** ** ******* ** ******* ****** ***** ** *** **** you?
** ** **** reason **** ******* *** be ****** **** *** ***** ******** ** *** ******* Mission:To ******* **** ******* foodis *** mission of ******** ********* market **** ** ******* ******* ******* store and ** ******* *** ********* ***** ** *** ********* **** are ******** in their *** ** *** **** is *** ******** *** ***** ** **** ***** ** ******** *** ** ***** *********** ********* ****** will serve the ******* foods such ** ********************* *** ******* etc *** ***** ** *** company ** ** serve the **** food

***

once * ******** ***** once than ** should be ********* ** ***

*****

*** **** ***** *** again The **** concentration is

**

*** freshness of the **** *** ** **** *** ***** will be increases

***

**** **** *** **** feedback **** *** consumers
** Vision
********************************************************* A ****** ********* is ***

***********

goal ** ***** ** achieve ** *** **** future A ****** ********* *** ** one ***** ** ***** sometimes a ********* *** ***** vision ********* ****** *** ****** the ******* **** to achieve in the ***** term **

**

the **** ****** The ***** ********** ** *** business are ******** ** * **** ****** statement Vision ********* is **** companies key ********** *** outlining ***** inspire the workers to ******* *** goals by *** ** day ******* ** ************ various ********** ** ******** ** *** ****** ********* ** ** the single ******** **** *** ********* *** **** ********** ******* if *** ****** statement ** ****** **** *** ********* can *********** on * particular ***** ** *** vision ********* ***** *****

****

*** ****

**

vision

*********

*** ******* *** ****** ***** they **** ** ** ** *** **** ****** **** their ******** ****** ********* *** *** *** *************** * * **** ****** statement ****** ***** ** *** **** ****** where the company ***** ** ** * * ****** ********* ****** **** have ** ********** *** ***** of excitement 2 Motivational ****** statement helps *** ******* ** **** ****** ** it motivate **** and every ****** ** *** company *** **** give *** ******* ******* The ****** ********* ** Deptford afro- **** **** ** ** be *** best **** **** ***** people ******* *** **** ******* experience *** main ***** is to **** **** *** ***** ******** ***** by ****** **** ******* **** *** *** **** ******* and to **** *** ***** ***** ****** **** ** ***** again **** **** ** ****** ***** ***** customer **** their **** and **** **** ** impress **** **** *** *********** so that ********* come *****

and

*** *** ***** **** ********* company’s **** *** ******* ** ********* by **** statement *** **** **** wishes ** build * **** **** ** *** near ****** so **** they ****

***

**** and **** ********** 23 ********* Service
http://wwwbplanscom/gourmet_food_store_business_plan/products_and_services_fcphp
*** following ******** and ******** *** ******* by *** ******** afro-food market
********** From *********** ******* ********* ****

**

******* by Deptford ********* market **** ** items **** ** ******** **** ********** **** ****** ******* ***** **** *** *** ******* ** *** **** ***** **** frozen meals **** balls **** **** **** ** ********** ** offer ************* * ****** ******* with an ************* ***** *** **** ******* ** the ******** ********* ****** *** ********* ****** *** ***** ** ****** a limited **** Sandwich ***** salads drinks are the ***** ******* ***** ******** **** ***** morning each ***** ** *** menu *** ******** fresh ****** ***** ****** *** **** ****** ******* **** ******* ** *** In the ********* **** items **** biscotti ***** butter *** ****** *** included While in *** ***** *** ******

items

offer *** **********

******

*****

breads

***

********

of daily
From around *** ***** * **** ******* ** *** ******

and

*****

***

****** by us *** the ******** *** **** ** ** ** *** ******* ************ **** ******** parks etc ** **** ***** ********* ****** ****** lunches *** **** To **** ***** outdoor ******* services ** make **** ******* ********** ***** ******* ******

climbing

*** included **

****

********* ** Positioning
http://smallbusinesschroncom/positioning-marketing-plan-22983html
*********** ** *** ******* of ********* * ******* ** ******* ** *** ********* ** ***** has **** created *** *** product ***** on ******** ** the ********** ** marketing ** *********** **** *** *** of ***** ********* *** place ** ** **** ******* ** *** *********** ******** ** ******* **** than the *********

********

is considered **** effective *** * ******* Marketing efforts *** **** elevate by the **** positioning ******** and ***** **** ****** ********* *** *** ******* *** ***** ** purchase ****

********

Product *** service ****** ****** ********* ******* ** ******** as the **** start *** positioning gaining *** developing * **** *********** ********* * **** **** ** marketing *** help ** *** **** ***** ***** ** ***** *** **** ****** ******* ************* ************ *** ***** ***** positioned ** *** business ** ***

*************

A ******** ********* ****** **** determine *** ************ *****

***

**** ***

*****

of

*********

****

***

********* The **** **** of ************* **** *** work for the different ******** of ********* *** **** *** ************* ** ** ******* by *** ***** *** *** *** ****** the ************* is *** ******* ***** *** so *** Deptford ********* market should **** in ***** *** ***** *** *** ********* *** kinds of ************* for various ******* Sales ******** positioning
***** **** *** *********** it is **** **** ** choose *** ************* ***** ******* ** ******* *** ********* ** *** ****** ******** ** ** **

found

*** according to **** *** ******** ** to ** *** ** in the ***** ***** *** *** **** *** ****** of ********* Deptford **** food-product ****** ***** * ******** ** *** area ***** there *** **** of customers and ***

********

***** ***

**************

** easily ********* nearby
***** positioning
** the ****** ******* various ********** *** **** ******** **** food outlets put * ******* ***** **** *** ******* quality *** ***** *** **** outlets available in the ****** who charges ****** quality **** *** price ** *** price ****** ** **** **** ******** should **** ** ***** that *** ******** ****** ** ***** **** their ******* ******** ******** ********* **** ****** ***** * price for ***** ******** such **** the ******** *** *** good ***** ***** ***

it

They ****** *****

*

***** ***** on ***** ******* *** with *** **** ******* *** ******** will be ***** and also **** **** a **** ****** ** ***** *** ****** Anticipation It is *********** that ***** **** be ****** ****** in the ******** ** Afro **** mart ** *** initial **** ***** **** be revenue **** ********** ******** *** **** *** ****** year ********** ******** **** ** ****** *** **** ******* **** **** continue Concept ** restaurant **

****

to make

******

***** ** *** speciality ***** *** ** ** ******* popular ******* the ******** ******** then the ********** **** be **** down ** there ** no **** ********* requirements *** *** ********** such ********** ** ** **** ** ********* **** ********** ******* ** ** anticipated **** ***** will ** ****** growth ** ** * ** the ******* **** and this will continue **** ** year ***** ** it ** ******* ******* **** there **** ** ****** ** *** ***** **** ** *** ******** ***** ******* *** this is *********** *** **** **** ***** If ** *** ***** of growth ****** ** be ***** to *** *******

then

**** ***** ***** will ** ********

******

** *** ******* ** anticipated ** this project **** ** ** respect of ******** consumer support ****** *** ****** for *** products *** *** ***** things ******* ***** well *** ******** *** **** performance As ** **** *********** ****** *** ** ******** then ** **** ** ****** ** **** ***** of **** grocery **** ** other ***** ** ****** ** * relatively large ***** *** **** idea of ********** **** ** *** **** be ******* * FEASIBILITY ****** * *********** study ** **** to ********** about *** viability ** **** project In **** ******* **** market ******** *** ********* feasibility is ********** 31 ****** ******** ************ *** ******** ******** (a) To ********** feasibility ** ******* ** ******* ******* **** ***** *** ********** ** ***** London *** ******** *** * *********** This ******** ** ***** ** *********** *** potential *** ******* ** ******* ********** ******* ***** ** ***** ****** On ***** of this the ********** are ********** as ******* ******** ************ *** ************** of potential ************ ******* *** ******** **** ** South London
*** ************** ** ******** ********* of Nigerian ******* ***** ** South *******  Identification ** ****** ******* ** ******* ******* that will ******* **** ******* *** ******** ********* mart grocery ******  Identification ** competitors ****** trends *** ********* ****** *** ******** ******* store
312 Market ******** ******* ****** research ****** ** **** important ** it ********* *** ****** ** ***** ******** **** ** ******* out ** *****

***

********* in *****

**********

** moving ******* ********* ** detailed ******** process (Campbell 1975) ************** ** marketing ******** ********** ** **** on ***** ** purpose and ********** ********** ***

*********

research ********* *** proposed

***

********* *********** ******

results

**** is ********** for ********** ******** ****** ********* ** overall ******** ******** *********** ******** ** ********* ***

*******

research ******* ** **** *******

*****

********* when ********** is *** having ** ********** ** a particular ******** *** not aware ** ******* ** **** industry ** ******* ********* *** **** ** focus on

understanding

general ********

**

**** ******** so that their *** ** ********** ******** can ** *******

***

*********** ********* ***** Exploratory ******** ******** “a ******* activity for ********** *******

****

******** ********** can ********* ******* *********** of * ******** ****** **** ******* answers to ********** questions An ********* ****

**

*********** research is *** secondary **** **** is ********* ** some **** **

************

********* system ** **

*******

data; ******* important **** ** ******** on qualitative ******** rather than ************ ******** **** is ********* through depth ********* ***** *********** ** ******** questionnaires *********** ********* from *********** exploratory ******** helps researcher ** ******** * **** ********* ******** **** it ** ******* exploratory ******** **** a ***** ********** is **** *** ***** ******** rest ** research program
Descriptive research ********* ******* *** ********* management **** ************ ***** *** opinions ****** ****** ***

*********

************ ****** behaviour and ** ** ** ****** relationship is established ******* ******** ********* *** ********* ********* ********** cannot **** future condition ********** in *********** ******** **** type ** research like *********** ******** ** * part ** ******* ********* research ********* **** present ********* is established ********* ****** *********** **** **** **** a ********** on ********** **** research **** ** conducted Descriptive ******** ** used ** ********** **** ********* *** *** ******* ** ***** *********** ********** ****** *** ****** *** *** **** ** ******* ******* ** *********** ********* Besides these two ******** ******** *** **** ** ********** ** *********** *** quantitative ******** ************ ******** ** * ******* ******** **** **** **** led ******** which ***** ******* ********** ********** of what is ******* by ****** in ***** ** *********** or ************* **** ********* ***** * **** ******** * ***** amount ** **** *** be ********* and ******** **** * report ******* used *** quantitative ******** ******** questionnaires ** ******* ***** ******* **** ** ********* through *** of

*********

******** ** ********** *** ******* ******** ** *********** on **** ******* either ****** ** a **** **** selection ***** **** *** **** ******* ranging **** strongly ***** to ******** ******** or scale from *** ** *** ************** ******** *** *********** *** **** for ********** **** ** **** research **** *** **** ********* ** ********* or ********** in ****** * sample **** ** selected **** ***** sample ********** **** represents *** entire ********** ***** ** * ***** ****** of *********** ** **** ******** ** ** can ** carried *** in ******* manners like ******* post email ****** ** even on phone ***** **** ********* **

********

there is ** *********** ** such ******** While conducting **** ******** researcher ****** ****** that

respondents

*** fair *** have ****** **** *** ********* reliable **** If *** ** *********** might ****** abruptly resulting **** wrong information that **** ******* ****** result ** ******** ** **** ******** *** ******* ******* ************ ********** in form ** ***** ** financial ************ is given ** *** ***** *** ********* *********** research *** ************ research *** opposite ** each ***** Qualitative research is **** ***** ************* ***** ****** where ********** ******** ********* **** ******** ******** **** ****** ** about ******** people **** *** ******* *** making ******* ******* ** example ** this ** carrying *** ******** ** ********** ********* ********* ** ******

**

* particular ************** **** **** of research is **** *** ******* ** ************* of ******* and motivations for ********* ******* *** ******* ******* **** generation and *** uncovering ** prevalent ****** ** ******* *** opinion
Discussion on

****

concepts ** ***** ** *** ******* ****** ** *********** ******** ***** open *********** ** **** *********** ** **** method are ********** ** respond ** give *********** ***** *********** ************ ** behavioural ******* that ******* ***** ********* ********* ***** ****** ** ********* conducted **** ** face ** through ********* ***** ******** ** name ******* ** * *** ** **** qualitative *** quantitative ******** method * *********** ** **** ***** *********** ** qualitative *** ************ ******** produces insightful ******* for * business **** **** ** learn ***** customer ***** ******** *** *********** *** **** ******** *********** *** *********** * questionnaire on

*

******

scale

of *** ** **** **** be ****** ** *** *********** on *** *********** ** ******* * Nigerian ********** ******* ***** ******* ********* ******** is **** ** ****** if the project ** *********** ****** ** *********** research **** ** carried out ** ********** *** ********** gap ** the market so **** ** *** ** ****** *** ************

********

**** ** conducted ** identify ****** ** *** *** **** can ** ****** ** ** *********** *** ******* ** data collection
******* ******** ** ******* to ********** ** **** **** *** ***

exist

****** and ** collected ************ for this ******** *** *** of * desirable ****** ** kept ** **** ** researcher ***** deciding ** ****** of data ********** ******* **** a ******** *********** ***** *** *********** and ******* ** a ******** ** derived ***** helps ********** ** ***** ******** ********** ************ Both primary

***

********* **** ********** ******* *** **** *** **** research where * quantitative ******** ***** **** *********** ******** method ** used One **** ****** **** known as comparative **** ***** ****** ** also a ****** **** ** *** *********** This ***** involves *********** scope

***

******** to **** *** ****** ** ***** ** ********* ********* and ******** viability ** for **** ******** primary data ********** ****** ** **** *** ************ research to ********** ******* ** ********* customer for ******** **** ******** ********* ** ******** ******* ***** ******* ******* issues in ***** ** attract **** volume and ********** identification ****** ***** *** ********* ****** ************** So considering *** *********** *** **** ******** plan * ******** ****** be ********* ***** ******* data collection techniques *** ************ *** *********** ******** ******* ***** *** *******

methods

** ******* data ************ **

******

******* 2) *********** ******* ** Interview ******* *********** *** *********** for **** ******** it ** **** suitable ** *** ************* *** ********* ******** information; that ** ****** method ***** ** * ********** ******* ****** ****** and ********* ******* * major ********** ** ***** ** ************* ** survey ****** **** ***** ** * ********** of ********** **** ** **** ******* *** ********** **

***********

**** people thereby ********** ******** on ********** topics from **** But considering *********** ****** interaction with ****** ** **** ** it is ******* ******* ** ********* ******* rather **** ******* ** **** ** *********** data collection ** *** main **** *** **** ********** ******* Survey ******* ****** ****** ***** * quantitative **** **** *** ** ******** *** ******* answers to ********** of ******** **** ** ****** ****** end ************** are **** where *********** will be **** ** rate on a **** ***** ***** **** strongly ***** agree neutral ******** *** ******** ******** Through **** ***** *********** ******** *** ************* ********** ********** *** ******** will be ******** Considering ********* ****** ** ** subjective in ****** ***** *** ****** ********* ** respondents from questions ***** * Nigerian ******* store ** ***** London

**

some other ********* ******* * ******** ******* ******

******

** ****** ****

******

*** ************* Interview

******

***** ******** that

involves

**********

**

******** and ******** *********** **** respondents while ******** **** ** talk ****** Considering *********** method ***** * business **** ** being ****** it ** ********* to ******** **** ****** rather **** observing ***** ********* So *********** method ** *** ******** **** *********** ***** ********** ** all ***** types of ******* **** collection ****** *** **** ******** *** ** ****** ****** using ****** *** ************* ********* **** ********** ******** ***** ******* ******** ******** *** ********** * ****** **** *** research Various ******* ** ********* **** include newspaper articles ******** books online ******* etc As ********* above besides

************

********* exploratory ******** ** **** *********

**

for exploratory research ********* data ********** will be **** through ******* ******** *** case studies to ********** ******* trends ** ******** *** develop a strong information source *** ******* business ********  ******* **** ********** ******* survey ****** / questionnaire
*** ********* data collection ******* ******** case ******* *** ********* ********* ***** ******** ********* primary data ********** ****** ** decided ********** *** to ****** on the population ** which *** ******** **** ** ********* This ** **** before **** ********** ** ****** **** **** entire ****** population is decided by ******** **** of ****** ******* **** requirement *** their ************ *** conducting primary ******** ****** **** ****** method; **** ** ****** *** ************* in order ** understand ******** ******* business ******

pricing

****** *** competitors ******* Matheson * Lacey ***** ** *** * ******** ******** entire population ** ****** **** is ****** ** ********** ** ******** **** ** sold *** to a ********** section ** ****** but ** ****** population ** ****** city *********** *** *********** *** ****** **** chosen is 50 to whom *************

survey

**** be ***** so ** ***** ** responses **** ******** But ****** ***** ** pilot survey *** conducted ** * respondents ** **** **** there ** * **** ************* of questionnaire ******** This will help ** ********** any ******* ******* ******** ** ************* ****** it ** send to *** ************ Target *********** ******* ****** **** ******* ****** size: ** ************ ** ******** Data and Analysis
321 Research ************** ******** ************* is ********

**

* manner ***** required *********** is ***** **** respondents

**

****** ****** *** ************* 1) **** is your ***** ***

18-30

***

******

*** ****** *** **** ** **** is **** ************ ************ ** **** ** **** *********** *** ************** (b) Graduate
*** ************ *** ****** ** What ** your ******** *** ***** (b) Female
** **** ** **** ****** ******** *** **** **** 12000 pounds
(b) Between ***** ****** *** ***** ******* *** ******* ***** ****** *** ***** ******* (d) 75000 pounds *** above
** ******* ******* *** Single
*** ******** *** ******** ** widow
*** *********** ***** ** I ** ******* ** *** *** cuisine and cook it at ***** ** I prefer ***** *** *********** ** ** ******* ******** 3) * prefer grocery shopping ******* 4) * would like ** taste *** **********

and

understand its *** ****** ******* 5) ** preference ** ** have **** ** **** ********** ****** **** fussy ones
*** ********* ******** 1) * ***** like ** buy grocery from * ********** store ***** * am **** ** *** ** products rather than a general ******* store
** * would ****** * ****** ******* ** *** ** buying ******* **** * *********** ******

**

* am ******* ** pay extra

for

speciality ******* related *******

products

*** ************** views ** ***

********

proposal
1) *

**

willing ** taste *** cook ******** ****** ***** 2) * do *** **** * ******* ****** ***** for

buying

*********** ***

********

******** 3) * **** like

to

have ******** food

more

than ***

times

** a

*****

** *

like

it
**** ** **** ***

above

*************

**

******** *** understanding *** objectives

defined

*** ****

business

********* ***

****

********** *** ********* ***

*************

** **** is **** *****

**

seen from

*****

***** ****

**

respondents that ********* ** questionnaire; **

***

in *** group of *****

*

in *** *** ***** of ***** 6

**

*** ***** of ***** years *** **

*****

*** more respectively Also ****

**

respondents were contacted

for

this questionnaire

survey

**** which

**

respondents that ****** **

**

* part of

****

research were ******** **** ****** ***** the ***** ** ********* ** ****** ***

*******

***** is ***** **** ** young ****** ** **** **

****

occupation?
For **** question 8 ***********

****

******** ****** ** ******** ** post ******** ***** * respondents **** qualified ************* **

*****

** ******* ** finance * **** ******* *** * were ***** **** time jobs

**

******* ******* **

****

is your education?
As seen **** ***** ***** 5 respondents *** under graduate *** ****** *** ** that ***** **** *** ******** * *********** ****

********

***** 16 **** post ******** **** ***** *** importance of ********* ** ********* ***** *** a

**********

willingness ** ********** *** **** ****** ******* 4) **** ** **** Gender?
As

****

**** ***** ***** ****** *********** *** ****

than

male **** ** ****** *** 13 **** *********** ** What **

****

****** income?
** **** **** ***** ***** * respondents *** ** income ***** ** ****

****

***** ****** * **** *** ****** *** be ********* ** students and *** *********** *** **** **** **** 6)

Marital

******* The ***** ***** ******* marital ****** ** *********** From 30 *********** ** are ******* ***** 9

***

single

***

*

***

********

**

******

***

Behavioural

data

1) * ** ******* **

***

*** *******

***

**** it ** ***** 2)

I

******

*****

*** *********** in my ******* cooking
** **** from ***** ***** ***** is ***** ******** *** ******** ********* *** *********** * ******* ***** on ***** *** *********** ***** * ******* ******** ******** ** it
** * ****** ******* ******** ******* ** **** **** ***** 14 ******* somewhat ***** **** **** prefer ***** ******* shopping themselves **** *** be **** ** * marketing ******** ** * ***** like to taste *** ********** *** ********** *** use ****** ******* ** **** **** ***** *****

preference

is **** ** ******* ***

**********

****** ****** ** **** ** due to **** **** *** ****** if given a *** ********** should **** the ***** *** method ** ***** it **** **** he ** *** **** *** it ** ** ********** is **

****

**** ** **** ********** ******

than

*****

ones

As **** from above ***** majority *********** ******** **** this ********* **** ** respondents * totally disagree and * ******** ******** with statement This will ***** *** *** ******** to import ********* *********** from Nigeria ******* considering *** ******* *****  ********* ******** ** I would ****

to

buy ******* from * **********

*****

*****

*

** sure to get ** ******** ****** **** * ******* ******* ****** ** seen **** ***** ***** considering the

************

** ******* *********** in a speciality

store

**

***********

******** ***** *** * respondents ******** ***** their ********** *** ********** store ***** ** high ****** of *********** **** ** * *** ******** neutral ** **** ****** ***** *********** *** serve ** *

******

********* **** ****

***

**

******

** ********* strategy for ******** growth
4) * would ****** * ****** ******* ** out in ****** ******* **** * *********** ****** *** *****

*****

***** that **

***********

******** ***** **** **** from personnel ***** buying *********** **** ********** **** ****

****

Supporting

****

*** * ************** strongly ******** to *** **** Thus keeping

*********

****

informed

***** ******** ******* *** **** ******** will ** at ********* ********** 5) * ** willing to pay extra *** ********** ******* ******* ******* ********* As **** **** *****

*****

*****

is

* ***** ******** ** pricing **

*******

cuisine

*******

********

*

***********

strongly

agree *** * ******** agree ***** * somewhat ******** *** * strongly disagree **** will ****** ******* **** ******* ********* ** * ******

********

** ******* should ** ******* *** ************** ***** on new ******** ********* ** *

**

*******

to

taste *** cook ******** ****** ***** ** **** ** above ***** ** *********** ******** ***** *** 3 respondents ******** ***** to try ******** ****** **** *** ***** **** ** this ****** ** ** respondents being ******* ** **** There ** a potential *** ******** growth **

**********

******** ***** *** ******** ****** *********** *** **** ********* on respondents **** are neutral

****

is

*******

**** ***** ** ******** about food ***** *** ******* This **** ** addressed ** ******* * ********** *** *** year ***** ****** ******** food will be ******* ** * ** not **** * ******* paying ***** *** ****** ingredients ***

Nigerian

******** *** *****

*****

***** *********** of *********** to *** * ******* of *** higher **** ****** ********** ***** *** ******** ******* which **** ** used ** make ******

********

****

Considering

**** there *** ** *********** *** somewhat ***** and 5 *** ******** ***** ** **** ********* Nearly *** *********** agreed ** this * *********** **** ******* neutral *** reason *** ***** will ** ***** ** experience with ******** ****** ***** ** I will **** ** **** Nigerian **** **** **** two ***** ** a month if * **** it
******** for having ********

food

**** **** ***** * month if ** ** *** ***** ** ** * mix bag **

*******

***

agreed

******** ** **** 13 respondents ******** ******* as **** ***** ** ** * ******* ** have **** **** ***** ** *** ***** they might not **** ***** Nigerian ******* **** ***** trying ** they ***** ** **** ** ******* on **** *** *** ******** response to ****

is

**** **** ***** means ***** ** **** ***** *** Nigerian grocery ****** *******

ANALYSIS

As

seen

from above ****** there ***** to ** * good market for Nigerian **** ******** ** ***** east ****** *** ******* can ** **** ******* in ******** to **** ********* ** pioneer in **** ***** ******* ***** ***** to ** **** ** ******* ******** ** ***** ** having ******** **** ****

****

twice a month ****** a ******* price

***

******* *** ******* Nigerian **** This ** due ** unawareness among

***********

*****

Nigerian

******* *********** **** * ***** ********** will ** ****** *** *** **** ** **** ****** ****** ** **** store become ********* ** ***** *** ***** ** *********** Also *** spreading ********* * ******** touch **** be ******** ** ************** FEASIBILITY
** ** the feasibility ** ********** legal *** ********* culture of ** organization ** Passion *** ********** ** ************* ******** ********* **** ** ** **************** ******* **** ***** ** entrepreneur *** **** ** responsible *** *** **** ******* *** motivation behind **** business is **

****

* unique ******* *** ******* *** ****** The ***** ** * ******* in ******** administration

*****

*****

the

passion ** or she *** ** developing * ********* ** Market understanding
***** ** ** * ************** concern *** getting better understanding ** ****** * ******** **** **** market research ** prepared ** **** ************* ***** ****** *** *** *********** can be ********* **** helps ** **** ******* **** ****** *********** ** ****** ********* ****** ** Form ** ******** structure
*** ******* ***** *** *** ********** **** ** limited ********* Company

******

and register under *** **** ******** **** ********* ** business *** ** ** *** type ********* upon the *****

**

*****

r

existence ** *********** ** ********* **** with the ***** Legal **** ** *********** 4) ************ ** personnel
For the store ******* *** ******* * ***** ********* *** *** ******** ***** **** ** required *** ** **** ** ********** ******** staff ** 4 will ** ********** for ******* ** ****** and * ******** **** in the ******* ******* *** orders **** ********* will ** ****** available with ** ************* in ********* ** ********** *** ******** of business
***** *** **** ********* ******** *** ******** *******

of

******** Street

****

******** **** **** ** apply *** the street ******* ******* and **** ******* *** ** ******* for ********* ** permanent ****** ***** **** ******** from ***** **** business **** ** ******** ******* ** **** ** Van ** any ********* place ** business should *** ********* 6) ********* arrangements
******* *** *** ******* ***** ** ***** ****** ***** to be register ****** 28 days of ***** ** any **** ********* ****** ******** for *** license ******* ** be made with market ******** Every ******* ** ** registered with *** ******** **** ***** **** **** ******** **** ** ******** *********** ** be made ** business ******* *********** form for ************ **** ********** **** ****** ******

of

** days ******

application

will be ******* ** notification **** be received ***** *** ******* ** the ***********

**

****** and ******** ******* The company

********

** *********** *** ********* as an ******** **** of ***** ******** ***** ******** *** ****** ****** will ** kept ** **** while ******* **** **** ****** *** ******** **** in market may ** ********* **** ***** ******* ****** **** **** be ***** to ***** the ********* *** ******* ** ******* ** **** ** ******

**

******* 33 *******

**************

* **** ********* ********* to **** ******** **** ** ******* ************* ***** ** **** important *** **** ******* ** participation ** *********** ** this ******** ************ will ** ***** ***** of ***** **** ** ** **** **** for ************* ** * ****** response

for

************** ** ******** opportunity for

Nigerian

******* market in ***** **** ****** *** so **** will be ***** to provide * written consent ** ** * clear statement ********* ******* ** ***** **** ** involved ** ** use for **** **** *** ***** ************ to ******** **** ** ***** **

them

For ensuring

********

******* ********* ********

*****

with *********** sheets ****

********

******* outline will be ******** ** **** ***** participants **** ***** *********** ** ** * part ** ******** ************ will ** ***** ** **** ** form of **** ******* **** participants will be **** not to ******** information about this ******** ** ****** as **** *** be ********** ******* **** **** ** made *****

aware

about *** obligation of ************* **

********

**** ***** they **** ***** to withdraw ** *** ***** **** ****** to do so **** **** will be taken ** **** their ******** ******* confidential ***** *********** ** ********* FEASIBILITY
**** the ****** ******** conducted ********* *** ******** food *** ******* feedback of *** targeted ******** *** ********* Most ** **** **** **** ********* African ****

****

*** ***** **

***

whatever it ***** ** *** *** fresh ******** **** ***** *** inputs for the ***** *** ** ******** **** ******* **** no credit ****** and ***** materials **** ** **** ** * *** profit at the store ******* **** *** species ******* ********* ** *** market *** **** stores mainly ************ on **** ****** items *** rarely **** ********* such material on ******* ** the basis of *** ********* of *** ********* ********** ** ***** ****** Deptford afro-food **** ** ***** London ***** suitable ***

***

**** **** **** **** a

******

********** of 15 tables *** also ** ******* for spreading awareness about *** grocery store for *** ******* ****** ** *** year There ***** **** ********** **** ** closed and grocery store **** ** continued In *** ******* **** turnover ** the ******* ***** ** ******** to ** 600000 ****** *** ********** ***** year ****** ** 20% ** ********

***

**** 5 ****

*******

**** the ********** is ******** to ** ****** pounds ****** adjusting *** ********* *** the **** ***** ********** **** 1 * * * ** ***** ******** ******** ****** ****** ****** 1036000 ******** ******* **** ********** 200000 ***** ****** 720000 ****** ******* ******** Sales are projected on *** ***** of ****** research * *** ****** **** ** ********* Gross ****** ****** *** ******** ** ** ********** ***** **** *** the ****** *** ******** to *** ****** one month *** suppliers *** ******** to ** **** ** ******** of ***** ******* funding
*** *** start-up of ******** initial ******* ****** **** ** ****** ****** ******* capital and ***** ******* ***** ***** **** amount Funds *********** *** be fulfilled **** *** ******* ** ***** lenders or ****** shares *** **** be ****** ** ******* value ** one ***** ****

flow

projections
Net **** flow for *** period *** ******** and ********** **** ***** ******* will ***** from the *** ** **** * ** the **** * **** **** ** ********** for ******* capital **** * * 3 4 ** *** cash **** *** *** period -13000 ****** ***** ***** 133500 173679
******* **** ******* ****** ****** ****** 365500 ******* ******* ****

balance

-13000 ****** ******

******

****** ******* ************** ***** ****** ** ******** to ** 20% every **** *** **** ** ***** **** is 60% ********* *** ***** ****** ****** **** ** *** **** ** *** *********** ** **** in the ********* ***** **** * 2 3 * ** ******** ****** ****** 864000 1036800 ******** **** of ***** **** ****** 432000 ****** ****** ******* ***** profit 240000 ****** ****** 414720 ******* ******* **** ***** 200000 ***** ******* ****** ****** ****** 414720 ******* *Expenses ** ********* ****** 196000 ****** ****** 280358
****** after *** ****** ***** ****** 166644 ******* ****** on ****** 265% 92% ***** ***** ****** ******************** **** * 2 * * ** **** ** ***** 45000 ***** ***** 59895 ****** **** ** warehouse ***** ***** ***** ***** ****** ****** *** wages ***** ***** ***** ***** ****** ***** operating expenses (10% ** ********* 60000 ***** ***** 103680 124416
Total Expenses/overhead 175000 ****** ****** ****** ******* ***** **** ********* **** *** above *********** ********* ******** ************* it can be seen **** *** ** ******* **** hotel business ***** is increase ** profitability ********* point **** ******** ** *** year ** ******** ******* ********* *** ******* of ***** ******** ***** year ***** ** ******** ** ************* of **** food **** ** *****

**

*** *****

****

itself ******* **** ** ********* ***

*********

***** **** ** achieved ** ***** there ****

**

huge ******* *** the ********

and

with *** help ** restaurant ********

Nigerian

*********

****

**** ** ****** and ************* ***** to ***** ********* **** ** ********* for *** ******* store Breakeven ***** analysis is important due ** ************** ** ***** of ******** ** *** ***** year *** ********** profits ** ******* ***** will ** ******* ** ****** ***** Even ******* invested

**

business ****

also

** recovered ** first year ***** ******* year **** ** **** than one **** ********* risk *** ******** ** reduce *** ********* ** well ** operational **** ** *** ******** ******** is most ******* Everything ****** ** planned *** ******** ********* **** ** being **** **

*******

******** ** **************

**

******** ********* *** *** grocery ****** **** ** the ***** ** investment ** ****** *** *** ***** ** ******** **** ** ********* and ******** *** *** ******* stores ** well ** ********* **

*******

***

********

properly

***********

are **** on the ***** **

********

and planning ******* ** ***** ******** ** sales as ********* ****** be

refused

*** *** other ****** *** dependent ** ***

********

** *** ******** therefore **** **** ** ****** **

financial

****

**

reduce

****

********* **** *********** should be ***** on the research *** expertise Failure ** *** ******** ** **** *** **** ** ********* risk and ******* **** risks *** ******** ****** be ******* **** ***** ** ****

**

some ********* *** ********* ******** ***

with

**** ******* ******* *** **** **

********

**** of ***** ****** of **** trade ****** *******

*******

*** London ****** ** ******* *** ****

such

risk ***** *** ** ********

**

material **** *** due to such ******

*******

**** be ******* ********* **** is **** ****

***

risk **** **** be *** ******* *** as

***

******** is trading ******** ***** ** **** ****

**

non-movability

of

******

*****

and ** *** ***** will **

perishable

in short period **** **** ** ******* ******

**

******* *** ** * ******* store ********** *****

****

** the **** ** ****** *********** analysis
***********

********

** *** ************ of the ******** with *** ********** ** change

**

the ******** sales and ********** ** ***

same

with

********

*********

**

**** **** ***

*****

***** ** *** ***** **** **** show the *********** ** the ************ ******** ** *** ***** of **** ****** ****** on the ************* ******* etc **** ** ******* *** ********* ******* sensitivity ******** ****** ** ******** growth *** ************* *** due ** **** ****** ******* *** much time will ** ******** ** ********* *** ******* duration *********** ******** is *** *** ******** ******* that ** **** **** things happen ** ****** while ********** business ***** ***** will ** ****** ** ** ***** *********** analysis ** **** a **** of ************ ** variations ** *** earnings *** ******** *** ** ****** ** ******** expected 4 ********* ******** *** ******** MODEL
** Strategic ********* Strategic ******** ** * ******** is *** **** ***** *** an important **** *** ******** ******** ******** Two ******* *** **** *** ********* ********** ** SWOT – * method where strength ******** ************* *** *** ********** for * ********* ** Value

*****

******** – this method

is

*** ****** ************* ** ******** ********** through ***** *********** ********* is ********* ** **** ******* creating *********** ***** *** business ****** is divided in to a ****** ** activities ******* ****** as ***** ****** *** **** analysis
******** ********* ******* ** ******** ******* MARKET NO ***** INFORMATION ** ******** TO ******** STORE
***** MOVER ********* *** **** SHOP *** ALL NIGERIAN GROCERY ***** RESTAURANT ***** **** GROCERY STORE GIVES *********** TO CUSTOMER ** *** ******** ******* OPPORUTNITIES THREATS
PEOPLE ** ****** **** TO TRY *** ******* HEAVY *********** FROM ***** ********* *** ****** ******* ***** FOR *** ******** ** ** TOUGH ** CHANGE ******** **** HABITS
HUGE ********* WITH ****** NO COMPETITORS *** **** ***** ********* ******** COMPETITION & ******* There ** ** ****** *********** from

***

other ***** ******* ******** **** *** there ** ** indirect *********** **** ***** cuisines **** ****** ******* *** Italian ******** ******** at ******* prices
******* OF *********** *********** are ********* terms of ***** **** and ********** for ***** ethnic ******* ****** than Nigerian cuisine ** ***** ** * **** ***** ** ****** **** *********** BARGAINING ***** OF ********* ******** bargaining ***** ** limited ** they **** **** ****** selling **** **** means **** **** ******** ** ****** ***** sales will also ******** and so there ********** power is less Also there *** **** ********* available for ********* Nigerian food ** *** ********* ENTRANTS ********* entrants *** ** ****** ******* grocery of **** ******* ** other ******* ** ***** cuisine ** **** ***** is ** ****** *** ** Nigerian ******* ***** opens **** it

****

****** ********

****

**** be ******* by **** ******* So high ****** ** potential entrants
****** ****** have to ** ********* in ****** Nigerian **** *********** So **** *** ** great bargaining ***** ** ******** *** **** they *** **** ** ** ***** ********** ***** ******** 413 ***** Chain ********* Source: ****************************************************************************** ******* ***** chain *** ******** afro-food **** is ** ******* ** IDENTIFICAITON ** ******* ** COMPETITIVE ADVANTAGE
*** ************** of ****** ** *********** advantage BCG ****** **** be used **** **** **** * ***** **** on ** ** ** * **** invented ** ****** ********** ***** *** ************** *** evaluation of ******* products for decision ****** purpose ******* balance **** product ** other ********* ******* ****************************************************** *********** **** there ** ** ****** *********** *** products of ******** ********* **** ** it *** ** *** **

********

of ***** In **** ******** *********

********

**** competitors since

*****

** ** ****** *********** or * replacement ********* *** Nigerian ******* ****** **** *** ************ ********* **** ** Stars ********* ******** *** **** **

*******

***** ***** ** ******* ** ******* ***** ********* 43 ********* ** strategies *** ******** *****

*****

******* *** ******** and ******** *********** *** ******** afro-food **** *** next step ** ** develop ******** ********* *** ******* **** strategy **** ** ***** ** ********** ******* *********** ******* http://wwwbusinesssetfreecom/small-business-competitive-advantage/
According ** ******* ****** ***** *** ***** ********** ** **** competitive

*********

***** *** ****

**********

*************** ***

*****

********** ******* focus ******** ** ******* **** **** focus *** *************** focus ****

leadership

** *** ******** used

when

* company ******** ** ***** ******** ** ***** *****

**

****** to **** ********* ** **** ****** ***** *** ***** ***** ********* ** *****

****

reduction

******

*** business

*********

and ************ need ** be ******** *************** strategy ** used to ****** ***********

*********

by ******* products *** ** greater value ** customers **** ***** *********** products *** **

this

******* *** ****** higher ***** ** ***

********

****

can

** used **** higher

quality

********

****

**** features *** **** ** ******* ***** ******** is **** ** ****** *********** ********* ******* ***** ** * ********** ******* ** customers in * ****** *** ******* **** better **** ***** ** **** by **********

******

relationship **** ********* or ******* more ***** **** then competitors **** there *** two types ** ********** ** ***** **** ***** and *************** ***** *********** ***** ********** for ******** *********

****

*************** ******** **** ** used ***** *** ******* ** unique in market ******* *** ****** * ******* ***** *** it ***** *** no close *********** *** ** there ** ** **** of *** **** ********** strategy 44 ******** ****** * ******** model is one **** ******* ***

******

** which ** ********** **** ******* in ***** ** ******* ***** to customer make **** *** *** **** value *** ********** those ******** into profit *** ******** ***** ******* *** ******** ********* mart ** ** ******* ***** where a ***** ** ****** There *** * ****** ** ********

*****

********* below:
1) *** customers: *** ****** will ** ****** ***** ** ** ***** **** ** focussed Instead ****** ********** ** ****** **** ** *** ****** ******* * segmented approach *******

******

looking

***

****** Nigerian grocery will

****

**

********

afro-food mart

****

will ** willing ** *** extra for these ******** *******

*****

********

afro-food

mart

**

******** ***** *** ****** ******* *** authentic

********

**** ** *** ingredients
2) Value ************ Deptford ********* **** ** * ****** store ******** on selling Nigerian ******* ***** **** **** ****** **** ** ***** *** it ***** **** ** unique ******* ******* ***** ****** **** ** ******* ** pay ******** ***** *** **** ****** are ****

**

different

cuisine

***

*******

****

*****

they

***

buy

ingredients

***

Nigerian

****

***

****

**

**

****

****

*********

specialized

**********

******* *********

**

****** *** ** search ****** ** order **** other ********* which ** ****** *** also **** ********* So through **** ***** the ******* mentioned **** ** solved People *** ***** ethnic ******** **** sitting ** ***** ***** Newness if offered ** *** ****** ** terms of grocery *** **** **** they will **** **** access of ******** ***** **** ***** to get ******* 3)

Channels:

********* **** ** ****** about ********

afro-food

mart through advertisement in ***** ***** *** ****** advertisements ***** one store ** opened ****** **** ** made aware through newspaper ************* *** Customers will ** **** ** purchase ******** **

********

*****

**

******** **

**

***** * ***** ********** ** opened ** ***** ** ******* their ***** *********** and *** newness ** ***** **** **** purchase ******* **** ** provided ** ********* customers ** *** ******* ********

*******

*** ** **** ******** *** ** **** ** ******* *** for ********** ****** *** **** will ** ******** ** ***** **** *** * *** sided ******** *** ** ********* **** ********** 4) Customer ************** In ***** ** **** sales *** acquire ********* ** ********

*****

**** ** the day ***** will ** * ******** **** **** ** given to ********* ** discount Also a ***** *** of ingredients ******** *** * ****** ****** will ** ***** to every ***** customer **** **** ****** more **** ins ******* generating more ***** ********* ******

****

** **** ** *** more customers *** ***** ***** A ***** *********** *** Nigerian **** will ** **** ***** ** **** ** ********** kitchen ****** **** **** **** **** crowd which **** ****** **** ********* with ******* ***** ** ** **** cost ******** ** ***** activities ** ******* streams:the ******* and ********* ****** by Deptford

*********

**** ******* ethic ******** **** for ***** ******** **** ** ******* to *** ****** they ***** ** paying **** *** ***** ******* food **** ***** * *********** ***** **** **** *** * ******* ****** ********* ****** ******* **** *** ** cooked and ** in

**********

** their taste

**

to ******* ***** restaurant with ******* *********** *** ** persons is **** *** * **** **** will ****** ****** in ******** **** increase in ********** ** Key ******** *** ******* *** ******** ********* mart ** *** ******* ******* *** ********* *** **** **** ******* * shop *** * ******* ***** ***** to ** ***** Key ******* of ******* *** ***

*****

generated ******* ******* of ****** ******** products
7) Key activities: ***** *********** ******* ********** like ******* design *** ********** *** ******* will ** **** that ** ***** ********* ** product *** ******* delivery **** ** **** ** *** customer ******* ** ******* bill ** 25 ****** ***** will ** * single ***** of ************ where ******** **** ** directly ******** ***** offers will ** ***** ***** *** ingredients are

to

be ***** together *** * recipe ******** ********* will ** used ** *** ************* ******** **** ** **** **** ******* restaurants to ***** ****** ******** **** ** *** customers from ****** **** **** *** ******** ***** ***** **** ***** ******* plans ** open more ****** ** **** * ******** ***** ** ******** **** *********** *** ******* ** **** **** *** ******** ****** *** ********** in trying *** cuisine **** ***** **** there is **** ********** for ********** ** Nigerian **** ***** Londoners Still **** should ** pursued ** trying ******** **** Due to **** ********** will ** opened *** * **** ***** ** a good strategy ****

****

****** that ****** taste and ********** *********** **** the ******* ****** ** unique *** *** * good opportunity
*** Risk ******* There *** ******* ***** of risk

********

in ******** ***** is ******* risk ***** ** ****** ******* ******** research done ***** ********** of ******* ** market ******* **** ******** ** ******** **** *** ***** a list ** ********* suppliers will be **** along **** financial **** ** ******* ***** ** ********* ********** ** *** business **** is *** ** ****** **** ** *** types ** ******** ******* ****** 515 ********* ******** ***** ** * clear specification about *** target ****** *** ****** in ***** **** will ** ******** ******** **** ***** **** *************** ******** ***** **** ***** ******** will ** ******* Besides various activities ** ******* customers *** ********* ** business ***** thereby ******** *** ********* *******

***

******* ** ******** ***** 516 ************** ************ ** business **** ** ** ******* that Deptford ********* **** ** **************** feasible ** ***** of ***** ***** ******* *** ********** ******** 517 Overall ******** ************ *** ********* ******** *** Deptford afro-food **** ** ********* **** ******** ***** ******* *********** to ******** ******** *** grocery ***** *** restaurant ******* requirement *** ********* requirement
** ******** **** SCHEDULE
*** ******** plan ** action
**** ******* *********** ***** * market ****** *** *********** ** 2 funds *********** 2
3 ******** ** location *** suppliers 2
4 finalising ***** *** ************* ** ***** ** * ****** ********* 1
6 ******* ***** 1
*** Gantt *****

***

**** ** ** ********* **** ******* *********** **** * week * week * **** * **** * **** * **** * week * week 9 week 10 week ** **** ** **** 13
1 ****** survey *** feasibility 2 ***** arrangement * ******** ** location *** ********* 4 ********** place and ************* ** ***** * ****** ********* 6 ******* ***** ** ********* ******* ** FAILURE FACTORS
Considering that ******** ********* **** is * Nigerian ******* store the ******** success ******* *** ** as *********

**

*********** ***** the product ** ****** in ****** it *** ***** * ********* position ******* much *********** ** ***** for ********** *** ********** is ****** **** for one **** for developing ***** ** **** ****** **** Deptford afro-food **** *** ****** *** *****

**

adding **** ********* ** Innovation: ********** ** **** ** the ***** ***** **** and **** people *** trying *** **** So introducing Nigerian **** in ****** will **** a new ********** product to ****** to *** on **** ******* **** **** ** **** **** *** ******** and ****** ** ****** ********* *** *** ***** ** **** ***** ** ******* ****** * **** ***** ** product ****** ** available ** ******* ***** as ****** looking for

******

******** grocery will **** ***** ** **** ******* ** *** ********* ******* of ***** ** ****** *** it *** ** ******* business
5) ******** ********* ******* **** ******* ********* ***** product *** ****** **** *********** ***** *****

usage

and ******* **

very

********* ******* **** ************

if

***** * *******

on

***** ** *** ** ****** **** ** arrival ** a ********** ******* should ** reverted with necessary ******* **** **** add loyal ********* ** ******** afro-food ma