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1. How does cause or corporate societal marketing affect your personal consumer behavior? Do you ever buy or not buy any products or services from a company because of its environmental policies or programs? Why or why not? 400 WORDS
2. What tools are available to help companies monitor and improve their marketing activities? 400 WORDS
3. Upon review of the case studies presented in this chapter, what is something they did especially well or not well in regards to managing their efforts Explain ? 400 WORDS https://phoenix.vitalsource.com/#/books/9781323299838/cfi/18[s8]/4!/4/2
4.
Recall
the readings and activities you have completed this week and describe the one or two points that were least clear to you. What questions do you have that would help you understand these points better? 400 WORDS
PART B
in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This should added to the Target Market section of your Marketing Plan.
• Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).
• Required executive summary elements:
â—¦ Strategic Objectives
â—¦ Products or Services
• Optional executive summary elements:
â—¦ Resources Needed
â—¦ Projected Outcomes
the previous weeks’ sections, and incorporate corrections and suggestions from the instructor’s weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following:
• Incorporate Understanding Target Markets (Week 2)
• Incorporate Promotion and the Product Life Cycle (Week 3)
• Incorporate Price and Channel Strategy (Week 4)
• Incorporate Marketing Communication and Brand Strategy (Week 5)
• Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6)
a minimum of three peer-reviewed references.
all peer-reviewed references from the previous weeks’ individual assignments in your marketing plan.
PLS ADD ALL REFRENCES .
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