marketing

Have you ever wondered why a 16-ounce beverage costs only a little more than the 12- ounce serving? Chances are that the company producing the beverage conducted a financial analysis to determine the cost of the beverage versus what the market would bear as far as price.
Experiment with changing initial data values listed at the top of the spreadsheet, paying attention to the effects those changes have on the calculated values listed under each question.
Submit by Day 7
Define unit contribution in your own words. Is a high or low unit contribution preferable for profitability? Justify your answer.
General Guidance on Assignment Length
: Your Word document will typically be 3–4 pages in length (1.5 to 2 pages, if single spaced). Refer to the Week 7 Assignment Rubric for specific grading elements and criteria for this assignment. Your Instructor will use this rubric to assess your work.
To submit your completed spreadsheet, do the following:
Save your spreadsheet as an “.xls” file with the filename “WK7AssgnP1+last name+first initial.xls”. For example, Sally Ride’s filename would be “WK7AssgnP1RideS.xls”.
To upload your spreadsheet, click on
Assignments
on the course navigation menu, and then click the “Assignment Part 1 – Week 7” link.
To submit your paper portion of the Assignment, do the following:
Save your paper as a “.doc” file with the filename “WK7AssgnP2+last name+first initial.doc”. For example, Sally Ride’s filename would be “WK7AssgnP2RideS.doc”.
To upload your paper, click on
on the course navigation menu, and then click the “Assignment Part 2 Turnitin – Week 7” link.

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