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1) What is marketing, and why is it important to the success of a firm?
2) Explain the difference between selling and marketing? How are they similar and how do they differ?
3) What is a marketing concept, and how does this concept influence the hospitality facility?
4) Discuss the components of the traditional and hospitality marketing mixes, and how is it used?
5) What is the marketing management cycle?
6) How do services differ from products?
7) Define service quality and its process?
12) List and discuss the five stages in the consumer decision-making process?
20) Describe the four steps in the positioning process?
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