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Presentation/PPT
27/08/2022
MUST PASS PLAGIARISM CHECKER AND MUST FOLLOW GRADING RUBIC EXACTLY! MUST USE ATTACHED TEMPLATE – PROFESSOR GRADES WITH IRON FIST
SEE ATTACHMENT
Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center. Instructors, training on how to grade is within the Instructor Center.
Assignment 1: Culture and Marketing Strategy
Due Week 4 and worth 100 points
Locate a print advertisement for a consumer business or product that is not nationally recognized. (
the advertisement can be a social media print advertisement, but the product or business cannot be known nationally, meaning it cannot be purchased in all parts of the nation, just in the local area.)
1. Describe the chosen advertisement, content on the advertisement, text, pictures, length of advertisement; explain where you located the advertisement, why you selected the advertisement, what caught your eye, and anything else that describes the advertisement.
2. Analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Determine how the ad is using these perceived assumptions to evoke a consumer response.
3. Determine at least one (1) consumer group that the ad excludes, and provide a rationale for why the ad would not appeal to the group(s) that you have identified.
4. Evaluate this advertisement and its relationship with cultural values (i.e., determine if the ad is designed to emphasize a set of values or if it is designed to change a cultural value in society).
5. Use at least three (3) quality academic resources in this assignment.
Save the Assignment as Last Name_First Name_Week4_Assignment1
For Example: Doe_John_Week4_Assignment 1
Formulate marketing strategy and actions that influence the consumer decision process for targeted market segments and foster customer satisfaction.
· Incorporate the impact of culture and other key factors on consumer behavior in developing a cross-cultural marketing strategy.
Write clearly and concisely about consumer behavior using proper writing mechanics.
Click here to view the grading rubric for this assignment.
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The writer is very fast, professional and responded to the review request fast also. Thank you.
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