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Successful students will be able to:
1. Appreciate the changing nature of the workplace and the changing needs of employers in both general sense and specific sense;
2. Understand the importance of skill attainment and career development with links with personal development planning.
3. Classify, analyse and evaluate numerical data and narrative to seek solutions related to structured and semi-structured problems, related to
employment issues.
Task 1 Individual (50%) (Academic Essay)
Marketing has evolved tremendously. It is no longer centered on fulfilling customers satisfaction. Modern marketing is about establishing long
term sustainable relationships not only with the customers but also with the stakeholders.
Describe how the new dynamics in marketing alters the requirement of becoming a successful marketer.
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