carleton busi1800 case study marketing director

Situation: We are now in the year 2020 and the Sprott School of Business has just entered the new Nicol Building, and it is awesome! In the foyer, there is a student run caf and you have just been hired as the first marketing director. Your manager, Marie, has asked you for recommendations regarding the pertinence of using fair-trade coffee beans and apparel.
Mission: write a 2-page single spaced briefing note on your recommendation whether to a) sell only fair-trade coffee, and b) provide fair-trade uniforms to your employees.
Coordination:
You must use the standard busi 1800 briefing note format;
2 Academic references are required and more may be useful to support your arguments;
A cover page is not obligatory

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