kpu bus1110 fundamental of business in canada products and services

1)
Business Name:

What is the name of your business?

2)
Mission Statement
:
Provide a mission statement for your business.

3)
Business Objectives:

Briefly describe the goals and objectives of your business

4)
Ownership Plan:
What form of business ownership (sole proprietorship, partnership or corporation) will your business take? Why did you choose this form? What are some features to consider? Any advantages and/or disadvantages?

5)
Marketing Mix (Product / Service Description)

Product/Service Description:
Briefly describe the core features of your product/service. What does it look like and what does it do? How will you make it stand out amongst competitors?
There are many ways to stand out in the crowd, such as a unique product, outstanding service, or a great location. What makes your great idea special? Does it fill an unmet need in the marketplace? How will you differentiate your product to make sure that it succeeds?

Price Strategies:
How will you intend to price your product/service accordingly?

Place Strategies:
How will you distribute your product/service to the customer? Remember, not all businesses utilize a physical place. If your business operates remotely, you still need to consider how you are going to get your product/service delivered to the end customer.

Promotion Strategies:
Describe the different promotion methods you will use to get your message to customers.

6)
Target Market Analysis:
Describe the target customer base that will be targeted, and how the business will service those customers. Why did you pick this market segment? How does this align with your Marketing Mix strategies?

7)
SWOT Analysis:

Identify the main strengths, weaknesses, opportunities, and threats for your business. Use the results to provide an overview of the future prospects for your business and industry.
(
Hint: Refer to Chapter 6 on details on how to conduct a proper SWOT analysis. Consider how you can use the results of SWOT to derive actionable strategies for your company.)

8)
Organization Structure:
Create a simple organizational chart for your business. Make sure that your organizational chart indicates what each persons job title and hierarchy in the company.

9)
Corporate Incentives:
I
ncentive
programs are special programs designed to motivate high performance. What incentives will you use to motivate your workforce given the situation the economy is facing due to COVID-19?

10)
Corporate Social Responsibility
:
How can your business ensure that products/services are served with integrity and honesty, given the difficult challenges faced during COVID-19?

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