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Beautiful and contemporary, Daria Day jewelry is ethically sourced and exquisitely handcrafted. We are deeply committed to elevating the lives of the artisans who create each piece. We create wearable and functional art for people looking for style and authenticity of the materials used, believing in the healing and connecting power behind each gemstone. Daria Day works with a group of local miners to source our gemstones and silver. They are closely affiliated with the Rupani Foundation, an NGO that has created a rigorous testing process and ensures our gemstones are of the highest quality PROJECT SCOPE An individual student must work and complete this project. The goals for this project include: Perform a review of our companys digital marketing strategy What should be the paid digital marketing strategy on google, Facebook, Instagram, and Pinterest from late summer to holiday season What Should be the email marketing strategy from now to holiday season? How to grow (Strategies and tactics) our Email subscriber base? What can we do to increase our conversion rate on website

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