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You are to choose one of the following industry sectors or associated sub-sectors:
Hotels Four Star
Fast Food
International Courier
Mid-range Clothing Retail
Cinemas
You are then to undertake a review and analysis of your selectedindustry with a strong emphasis on both the macro environment and industry level issues.
This will require you to draw on the key principles and issues discussed in this unit and the analytical toolsandframeworks that form a key part of this unit.
Your analysis should however include other key factors that you believe are impacting on the industry both now and in the near-medium term.
The above will require you to apply a range of frameworks and perspectives on industry level analysis.
There are several topics of the course textbook that will provide a good starting point and your lecturer may add further guidance.
Remember you are to ANALYSE not just describe.
This is an assessment task that requires you to demonstrate a strong appreciation of external analysis/research AND the associated implications of this for boththe wider industry and firms that operate in the industry.
Part 2 A Selected Firm
You are then to select an individual firm/organisation operating in your selected industry and undertake the following tasks:
Analysis of the firms key resources, capabilities and competencies
Identify and disucss its current approach to generating asustainablecompetitive advantage e.g is it driven by cost advantage, focus or differentiation. Or a mix of these.
You are then to explain and discuss how the firms strategy has been shaped by both internal and externalfactors drawing on the above analysis, research and understanding.
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