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Objective: You will be assigned to a student team (typically four students). Teams will develop a marketing plan and presentation for a new branded COOKIE line in Canada. You are brand managers for Dare Canada (based in Kitchener, Ontario), and you have seen innovation in the Christie and Presidents Choice product lines recently. It is your job to create a new branded cookie line that will be available in Canada in several sizes. Your line of cookies must have a clear target market, and you will either develop a me-too line to get in on an important trend, or you will create a unique brand with clear differentiation and positioning in the market.
Your plan will be written in PowerPoint and based on the following table of contents. See the attached rubric for more details regarding the content of each section.
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