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Individual assignment requires students to critically evaluate the effect of gray market from Apple Inc, Apples authorized distributors in China, and individual Chinese consumers perspectives. This assignment must be completed in essay format within a limit of 1000 words, excluding reference and appendix (if any). Known as parallel importation, gray market channels are those that are not authorised by the manufacturers / exporter for a particular foreign market. Read the mini case study and discuss the impact of gray market to the stakeholders above. Please refer to TiMES for full case text (PDF). Student also can view it online by clicking the linkage below. Mini Case Study: Custer, C (2015) This is how your gray market iPhones get into China, TECHINASIA, online available at: https://www.techinasia.com/gray-market-iphones-china/ Individual assessment should include the following components: – Briefing of gray market (No Mark awarded) – General three reasons of gray market occurring (9 Marks) – Impact of gray market towards authorized dealers, manufacturer/exporter, and individual consumers (6 Marks)
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