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Question:
Chosen organisational profile as an example, identify and develop a research topic/problem that can be completed within the college environment; e.g. the research will require collection of some data and that data should ideally be collected through surveys and/or interviews within the college. The idea is to emulate an actual research project for simulation purposes, albeit within set conditions. Examples of some of the research needs could be;
Impact of brand awareness on consumer loyalty
Attractiveness of companys products within a certain market
Factors affecting the health and nutrition sector
Factors affecting level of impulse buying
Factors affecting the motivation of a specific consumer groups to buy companys products
Attitude of people in roles towards direct marketing
Consumer awareness and usages of online transactions through mobile devices
Discuss and get your research problem/question approved by your trainer/assessor (manager roleplay) before you start.
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